“Don’t Life Log Me” – Quantified Self 2013 in Amsterdam

This weekend I attended the Quantified Self conference in Amsterdam. The number of participants was just short of 300 of which 90(!) people were involved in some way in a session. They call this a “carefully curated unconference”: they started by checking out all the registrants and then connecting to them if they look interesting. Fast Moving Targets created some videos about the event. I am always interested in the commercial parties who think they have enough affinity with the topic to sponsor an event. In this case the three major sponsors were BodyMedia, FrieslandCampina, Dreamboard. Intel, Autodesk, 23andMe and Scanadu. Gary Wolf, a very thoughtful and reflective speaker, opened the conference by talking about the Quantified Self as a movement and its three central questions:

  • What did you do?
  • How did you do it?
  • What did you learn?

Mood, Emotion, and Meaning

Jon Cousins from Moodscope (with a funny Twitter pic) and Robin Barooah from Sublime.org talked about mood. Jon started off by talking about the large number of people in our society who have a mental disorder, but it is important to be aware of your mood even if you don’t have mental issues. Emotion is something that changes very fast, whereas temperament changes much slower. Mood sits somewhere in the middle of that. Jon shared his own mood story and how he started to track his own depressive moods. He created a card-based scoring system and had a friend who wanted to see his “scores” daily. This immediately changed his mood for the positive. Moodscope now creates graphs like the following:

A Moodscope Graph

A Moodscope Graph

and can create Word clouds on the basis of your good and bad days:

A Triggergram

A Triggergram

Robin then talked about the stress he experienced in 2008, the most painful year of his adult life. He was at a point where he experienced real paranoia. He was aware, but couldn’t control it, very close to being psychotic. He started to meditate to help bring his stress levels down. He used an iPhone app to record his meditation practice. Next, he started to share his mood with a friend through things like Google Calendar and Dropbox. These quickly morphed into journal entries. He found out that the number of meditation minutes per day reflected the number of mood entries per day. He would see it as his ability to connect with the world. It is a signal about his whole life.

QS as a Catalyst for Learning?

I personally hosted this break-out conversation. As I was very busy facilitating I couldn’t really take notes during the session, instead I will share my preparations and questions that I wanted to talk about.

A simple way of describing how “learning” works is as a two-step cyclical process:

  1. Do something that you have not done before
  2. Reflect on what happened

Can quantifying yourself speed up this cyclical process? In which ways? Examples? Will you be more or less daring if you can see your past failures/patterns?

I’ve said before that the costs of self-tracking will be so low that not measuring yourself contineously will be considered “irresponsible”.

Will there be a next wave of measing cognitive processes rather than physical aspects? What other things can be measured but attention? What is the modern day version of Ebbinghaus’ Forgetting Curve? (1885)

Quite a while back Danny Hillis wrote about Aristotle:

Imagine that this tutor program can get to know you over a long period of time. Like a good teacher, it knows what you already understand and what you are ready to learn. It also knows what types of explanations are most meaningful to you.

Which services already give me insight into what I have studied? Why isn’t Amazon giving me a temporal word cloud? What kind of data could MOOCs deliver?

David Wiley has written the following:

One can easily imagine submitting their usernames for Google Web History, Facebook, Twitter, Delicious, Blogs, Google Reader, YouTube, etc. IN PLACE OF taking a four hour high stakes exam like the ACT or GRE. Why make a high stakes decision based on a few hundred data points generated in one morning (when you could be sick, distracted, etc.) when you could get 1,000,000 data points generated over three years?

Could certification become automatic and data based? Why?

I have been very interested in the risks and externalities of “datasexualism” in the context of learning?

There are problems with quantifying yourself: forgetting is beneficial (has a natural function, lifelogging is incompatible with true nostalgia), the filter bubble is a real risk (only reading more of the news you’ve read before, positive feedback loops). Most importantly: many things aren’t quantifiable in any sensible way. Morozov write in To Save Everything, Click Here:

Perhaps this is how aesthetics was meant to end, with a bunch of enthusiastic devotees of the Quantified Self movement comparing notes on whether the nudes of Picasso or Degas generate longer erections.

What about equality? Morozov again:

If you are well and well-off, then self-tracking will make things better for you.

Lightning talks

These were very short talks with slides moving according to a set schedule. There was somebody who called self-tracking looking in a rearview mirror and told us we needed to start looking forward. He has created an app that helps you get into flow. Another guy showed us Momentoapp which I certainly would have tried if it wasn’t iOS only. We also had people talking about tracking Parkinson syndrome (in cooperation with the Cure Parkinson organization). Somebody pitched AchieveMint (“Life Rewarded”) which allows people to get real-life rewards for activities that you tracking their healthy behaviour and aims to create “a market” for healthy behaviour. From my perspective: yet another thing that doesn’t belong on a market. An Intel UX designer/researcher talked about using biomimicry as a way to present data.

Surprises from 4 years of tracking books read

Rajiv Mehta talked about his four years of tracking reading books. I was interested because I do the same. He used a nice way of graphing created from the covers of the books. He saw that the light junky reading was crowding out the substance only after he started to analyze the list.

Activity Trackers

This session discussed the different activity trackers that are currently on the market. It was led by Michael Kazarnowicz who has used all these devices (at the same time) for at least ten days. We discussed the pros and cons of the Moves App, the Nike Fuelband, the Fitbit, the Basis, the Bodymedia FIT and the Jawbone UP. Somebody else mentioned ActiveLink which is rebranding of the DirectLife. Michael also quickly showed the LUMOback sensor that helps improve your posture.

To me the interesting thing is what platform will integrate the date of all these trackers. Michael mentioned TicTrac which seems to be worth a look.

All the information that Michael shared is also available on his blog.

The Self in Data

Sara Marie Watson is a researcher at the Oxford Internet Institute and is interested in what it means to have this data about ourselves. She showed the large dichotomous narrative of “big data is amazing” on the one hand and “oh no, they no so much about you” on the other hand. She has done quantitative research into how the Quantifief Self movement talks about data. Often this talk is about the technical side of things: ease of capture, portability, flexibility, analysis and correlation, scientific methods, legibility and visualization and epistemology.

She wanted to talk about the following questions:

  • How is our identity, sense of self tied to our data?
  • What are some of our assumptions about what data van do
  • What are the metaphors we use to describe how we relate to and use our data?
  • What are the limitations of data? What can’t data tell us about ourselves?
  • What does it mean to have a digital, numerical representation of ourselves in data?

These questions led to a lot of discussion about multiple selves, whether each device creates a “new self”, how the self is sociologically constructed, the Hawthorne effect (again), numbers as a statement of authority (so giving individuals the ability to say something with authority about yourself) and whether QS isn’t more like art. There were statements like “The macroscope can be seen as the first post-mirror metaphor.” This seemed to be the ultimate session for anthropologists and QS-philosophers who wanted to meet self-tracking hipsters. Fascinating stuff.

One person coined a new piece of jargon: quantifying yourself allows you to disaggregate yourself (a way of quantitative auto-biography), this is necessary because the whole self (the thing that we label with our name) is just too integrated.

QS & Medicine: Caring for Ourselves

Frontiers in self-tracking was a talk about the blurring lines between self-tracking and health by Eri Gentry. She talked about things like Piddle and Ucheck, both urine analysers, or the AliveCor for using your iPhone to create an ECG. She mentioned Max Little who created a 30 second phone call test that can diagnose Parkisons:

And talked about apps for measuring eye sight and hearing loss.

Genetic tests are becoming available to the public. Not just 23andme (at least 30% of the people in the audience have done that) but also uBiome which is sequencing microbiomes.

Next was a talk about arterial stiffness, the forgotten factor of in cardiovascular health (“sponsored” by FrieslandCampina?!). Arterial stiffness is a strong independent predictor of heart attack and stroke. The speaker talked about how to measure arterial stiffness and how you can keep your blood vessels in good condition (by for example eating cheese, surprise surprise).

Sara Riggare (“Not patient, but im-patient”) talked about how she optimized her Parkinson’s medication. She gets to spend 1 hour of the year in health care, the 8765 other hours are self-care for her. She says that having a chronic disease means lifelong learning. She experimented on herself by measuring her medicine intake and doing a tapping test on her phone at regular intervals. She then starting “playing” with when she would take her medication. Her methodology needed two different apps and lots of plotting in Excel. This wasn’t easy enough for other Parkinson sufferers to use. She managed to find funding to develop an app that could do this.

Life logging with Memoto

The day finished with a town hall meeting in which we discussed the implications of people wearing life logging devices. A few people wore a Memoto camera (it takes a picture every 30 seconds) for the day. These discussions were mainly about privacy. We tried to talk about how it felt to be recorded. The social norms for these kind of cameras are still in development, but are also in place in some form.

What Makes Data Open?

David Andre talked about self-centered open data. He is a scientist who worked at BodyMedia since 2002 making a lot of body tracking devices. In 2008 he started a hedge fund because he found out that tracking finances is in many ways similar to tracking people. With open data there is a monitoring stack and some key features: play at any level, replace modules and use other’s work, scaffold, build, mix and match and use machine learning and big data. Often there are problems with APIs: no access to the firmware, often you only get post-processed data, the optimization might have caused inconsistencies and often you need to be a business partner to use an API well. Even if we were able to pull all the data together, we will still have something that is analogous to the tower of Babel. The challenges are:

  • Different time models or alignments
  • Different semantics (e.g. blood test versus weight versus heart-rate versus sleep)
  • Vendors change hardware and software
  • Doing analysis (Big Data) on the merged data is harder than it seems

We also need to realize that people aren’t just a collection of minutes.

Solutions for a way forward are:

  • To have a data model that has meta-data about the data that you are looking at (protocols, timing, version numbers, etc)
  • Use derivation trees that show how the raw data is modified
  • Use data models that are truly self-centered, we need to enable tools that are as useful for self-centered time series data as spreadsheets were for tabular data

David then joined a panel with Marc Rijnveld (from Rotterdam Community Solutions, providing “tools for self-organization) and Anne Wright (from BodyTrack, a set of open source tools to capture and explore data on activities, environmental and food inputs, and health status over time, now working together with Fluxtream). They had a short discussion about the services that sit in between the user and their multiple devices (products like Singly). Anne mentioned Open mHealth an open software architecture for mobile health integration. There was a good discussion about the business models for vendors to open up their data, how weird it is that timestamps are still an issue in this community and the allure of starting projects to solve all these problems in one go.

In the Twitter stream and via Dorien Zandbergen I found a few interesting articles about the Quantified Self online:

Encountering the Unquantified Other

Exploring QS identities

Exploring QS identities

Dorien Zandbergen and Zane Kripe hosted this session which explored the implicit ideologies that quantified selvers have versus the quantified other. Dorien sketched how quantifying ourselves is actually quite a bit older than we often like to think. She asked us a question: to what extend do you feel comfortable to talk about your quantified self practices in each of the following contexts: work, family, friends, public space. We then looked at what people felt when they shared the fact that they quantify themselves and their data. One participant mentioned how uncomfortable he is sharing his sleeping data, even with his family (“you have no right to be grumpy, you have slept for eight hours!”).

I shared my perspective on how when sensors become completely ubiquitous and unobtrusive (in a few years) the perspective will actually shift: you will be irresponsible if you don’t measure yourself continuously. It will be seen as if you don’t care about yourself, basically like not brushing your teeth.

Lightning talks on Sunday



Again a set of lightning talks. I tried to mainly capture the people and the links:

  • Anne Wright talked about successful strategies for data aggregation. She works with a system called Fluxtream that can be bring together all kinds of data from different services using connectors (think emails, calendars, activity trackers, image sharing accounts, etc.). This data is then shown on an explorable timeline. There also is FluxtreamCapture iOS app and they are working on creating a spectral view.
  • Papadopoulos Homer talked about USEFIL which “aims to address the gap between technological research advances and the practical needs of elderly people by developing advanced but affordable in-home unobtrusive monitoring and web communication solutions [and] intends to use low cost “off-the-shelf” technology to develop immediately applicable services that will assist the elderly in maintaining their independence and daily activities.”
  • Carlos Rizo is a fan of mindfulness. He explaines how he sets a password to unlock his phone regularly and embeds behavioural cues in that password: things like: reviewtodo, drinkwater, smilemore, remembertosleep, givethanks, breathnow, micromeditate, etc. Nice idea!
  • Matteo Lai works for Empatica who do emotional tracking hard- and software at a personal level and in real time. They are specifically interested in following stress (they developed a stress sensor). They did an experiment where they tracked a whole team rather than invidivuals on their stress levels.
  • Nell Watson from Poikos talked about their technology to measure the body in 3D with a smartphone based on two snapshots (from the front and from the side). They are a platform with an SDK, an API and a white-label program. Try out their iOS app that gets your clother measurements: FlixFit. They are actually creating a global anthropological database (see QSU.me.
  • Marco Altini works for imec talked about how it isn’t about being fat, but about being fit, so devices should measure fitness and not fatness. He is working on the next generation of trackers that should enable this.
  • Eric Jain who works on Zenobase which pulls in data from different sources like the Fitbit, Withings scale or Foursquare. All data is put in automatically as much as possible, so no tedious entry forms. The aim is that it can track anything.
  • Stan James had his webcam take pictures of himself every 30 minutes. He did this for a full year and tagged all the pictures manually so that he could see how often he works on his laptop in his bed or how often he works in coffee shops, touches his face or is on the phone. Read more about his Lifeslice project here.


QS Security and Privacy

James Burke started the conversation by mentioning two articles: Hackers Could Access Pacemakers From A Distance And Deliver Deadly Shocks and Fitbit users are unwittingly sharing details of their sex lives with the world. He also mentioned the by now infamous Target example.

We then discussed things like consent and the terms of service of a product. There was one participant in the session who is a diabetic and shares data with the provider of their medicine. She doesn’t like that because she isn’t always the “best patient”. James put up a picture of Google glass and we talked about who owns the data on what that device captures and told us how the NSA is currently recording all communications in the USA which led to a debate about the (false) dichotomy between security and privacy.

We talked about the changed EU Data protection directive with the following key changes:

  • A single set of rules on data protection, valid across the EU. Unnecessary administrative requirements, such as notification requirements for companies, will be removed. This will save businesses around €2.3 billion a year.
  • Instead of the current obligation of all companies to notify all data protection activities to data protection supervisors – a requirement that has led to unnecessary paperwork and costs businesses €130 million per year, the Regulation provides for increased responsibility and accountability for those processing personal data.
  • For example, companies and organisations must notify the national supervisory authority of serious data breaches as soon as possible (if feasible within 24 hours).
  • Organisations will only have to deal with a single national data protection authority in the EU country where they have their main establishment. Likewise, people can refer to the data protection authority in their country, even when their data is processed by a company based outside the EU. Wherever consent is required for data to be processed, it is clarified that it has to be given explicitly, rather than assumed.
  • People will have easier access to their own data and be able to transfer personal data from one service provider to another more easily (right to data portability). This will improve competition among services.
  • A ‘right to be forgotten’ will help people better manage data protection risks online: people will be able to delete their data if there are no legitimate grounds for retaining it.
  • EU rules must apply if personal data is handled abroad by companies that are active in the EU market and offer their services to EU citizens.
  • Independent national data protection authorities will be strengthened so they can better enforce the EU rules at home. They will be empowered to fine companies that violate EU data protection rules. This can lead to penalties of up to €1 million or up to 2% of the global annual turnover of a company.
  • A new Directive will apply general data protection principles and rules for police and judicial cooperation in criminal matters. The rules will apply to both domestic and cross-border transfers of data.

Joshua Kauffman walked into the room and dropped a little bomb: he said he had just patented a Google Glass app that makes use of the public database of images from convicts and allows you to protect your children from pedophiles and might help you in your business interactions. People looked shocked after which he revealed that of course he had not done that, but that the technology is there and that it would be trivial to make. We had a discussion about the sociological implications of technology. We touched on Paul Virillio’s idea that every technological development brings a new accident.

Tracking Subjective States

Dave Marvit showed us a slide about all the body data that can currently be captured by consumer grade devices. All of these are objective states. Ubiqutous continuous monitoring for many of these states is coming very soon. Dave then showed a prototype device that he is involved with that can measure stress levels (mainly on the basis of heartrate variability). They can map a person’s stress level with their GPS data (visualizing your pre-exit stress for example). He suggested we could aggregate subjective data, basically turning people into sensors. What would happen if we equipped all of Tokyo’s subway drivers with a stress sensor? What could it tell us about where the dangerous spot in the subway network are?

One participant in the session mentioned Christian Nold’s Bio Mapping project. Another mentioned how the quantified self movement is all about focusing intention.

Another “subjective” (maybe affective is a better word) state that people might want to track is for example drowsiness. Dave said that he wouldn’t mind it if cars would refuse to drive when somebody is too drowsy to drive.

Natasha Schüll desribed a little bit how casinos are measuring their customers (at slot machines for examples) so they can give them the right stimulus at the right time. She has written a book about the topic titled Addiction by Design: Machine Gambling in Las Vegas.

Somebody from the BBC mentioned the research projects he is involved with: basically a way to change the programming on the basis of what the TV (and other sensors) know about the people watching it (made us think of George Orwell!).

Life-Logging at Different Speeds

Cathal Gurrin summarized seven years of life logging. He wore a sensecam for seven years. Lifelogging is the automatic multimodal sensing of real world life experience and storing that in an archive. He tried to quantify as much as possible and gathered as much as he could. Lifelogging is very much about looking out. He gathered about 2 million photographs a year, 4 million GPS coordinates, screenshots of the computers he is using, etc. He needed software to process all this data. He noticed that the longer he wore the camera, the more valuable the data became for him. Currently he uses the Autographer. Over the years he learned a few things:

  • No manual input please
  • We do about 30 different things every day, these can be segmented in different moments automatically
  • Lot’s of moments are insignificant, but some are very meaningful
  • He doesn’t look at the images, software does (has an impact on privacy)
  • The challenge is to extract meaning
  • It is possible to design privacy into the systems
  • Only 4% of the images are ‘good’, 40% are useless, 56% are for software processing
  • People don’t mind the camera, but they do care about the audio
  • You get used to it very quickly and stop acting differently after a few days
  • There is no control of capture, so it captures embarrasing stuff
  • Browsing or simple search is very hard when the data grows, you need advanced search
  • The data is used for reflection, recall (validation), retrieval (finding something specific) and reminiscence (e.g. sharing with friends) (the information needs as identified by Microsoft, you always want to remember future intentions)
  • It requires a significant investment in software (machine learning on images)

What he wants to do is identify what the person is doing and do this automatically and segment the data in activity types. You can then identify long time trends and activities. They have currently build some real world prototypes. They have created visual diaries, food logs (automatic identification of food), an installation called the colour of life (“seeing your life in one glance” on a colour chart), a thing called “What I’ve Seen” which allow you to find out, based on open source machine vision tools, when you’ve seen that object before (a marketing dream: when did a person see the Heineken logo), device personalities (“a conversation with the coffee machine”). They have now build a platform called Senseseer that unifies these things.

Next up was Buster Benson who is both a QS fanatic and sceptic. He likes to live publicly and sees privacy as a side-effect of not being connected. Check out his public beliefs on Github. He showed us a few of his projects like 750words and Health Month.

He talked to us about his project “8:36pm” which he has done for five years. He takes a photo at 8:36PM every day and captions the photo. He now has about 1785 photos with about 98% coverage. It is about is uncurated self. He is a fan of lifelong projects because they are so impossible.


There were a few sessions I wasn’t able to attend. I would have been interested in the app for good posture created by the people behind the Gokhale method and would have loved to see more about the Human Memome project.

After hearing Stan James talk at lunch I quickly wrote a little bash script that would capture an image of me behind my webcam and timestamp it. I then used cron to run the script every 10 minutes. I’ll leave it running for a little while to see what I can learn from that. For now I’ve mostly learned that my laptop has a very crappy camera (although I managed to fix the discoloration).

Changing the Responsibility for Learning

Last week has been a busy week with both the E-learning Event and a webinar for En Nu Online. I’ll share some of the presentations that I did in this short post.

Based on my presentation at last year’s E-learning Event I was interviewed by the Tijdschrift voor Coaching about culture and the quantified self. You can read a PDF of the Dutch interview by clicking the image below:

Culture and the Quantified Self

Culture and the Quantified Self

Marcel de Leeuwe and I hosted a session at the E-learning Event on Do-It-Yourself learning (building on what we had done earlier at the Masie conference last year). The slides are available on SlideShare.

We copied one of Mitra’s Self Organized Learning Environment (SOLE) experiments and gave all the attendees a challenging assignment to be solved by themselves in groups of four while Marcel and I walked out of the room for 20 minutes. This gave us interesting results: the attendees had no problem engaging with the assignment and were hard to stop after 20 minutes of discussion, while Marcel at the same was struggling with letting go (“Can we please check whether they are doing ok? Shouldn’t we tell them they only have 10 minutes left?”). This taught us that it is often our own behaviour as educators that is an inhibitor for people making themselves responsible for their own learning.

Minimally invasive pedagogy (as Mitra calls it) could then be a way to battle the now pervasive learned helplessness.

During the boardroom session at the E-Learning event I worked with Marcel (again) and Ruud Smeulders to deliver a masterclass on Learning Business Models. I’ll publish a full post about that session a little bit later.

In the webinar for En Nu Online we also discussed self-organized (or self-directed) learning. I did a short presentation, explained my rules for a Socratic conversation and then we discussed on the basis of a few questions. One interesting topic we addressed was the balance between providing a safe learning environment while at the same luring the learner into a stretch or into a zone where they are less comfortabe. The webinar has been recorded (there were some technical issues during the start, heroically battled by Sibrenne Wagenaar and Joitske Hulsebosch). You can view the Dutch recording on YouTube:

A Day of Conversations at Learning Technologies 2013

This is now my fourth year in a row that I manage to do a quick visit to the Learning Technologies exhibition in London. Like last year I decided to try and speak to as many luminaries as possible and ask them what they were planning to do in the coming year.

Steve Dineen

Steve is founder and CEO of Fusion Universal which is going strong as it has just signed the term sheets with an external investor. Steve is on of these people who do what I like to call “push the world”: through a certain shamelessness (bright bright bright pink stand at the entrance of the exhibit) you can push a little bit further than others. So on the volume for the videos being played at the stand: “The right volume is when we get told off.”

Steve is one of the best salespeople I’ve ever met and he has a product to sell (read the next paragraph with that in mind). Our conversations was around his excitement that their video-based social platform Fuse (“amplifying the brilliance of the trainer and making it last longer”) now has the final missing pieces and is putting everything together. If you look at the 70:20:10 model then according to Steve Fuse is leading in the 70%, has been doing well on the 20% and now with personal learning plans in place can even perform the 10%. There is a seamless integration of these three types of elements rather than the traditional Learning Management Systems that often have very clunky features bolted on. This makes it much easier to focus on business outcomes rather than on learning outcomes (and gets rid of the association of learning with compliance training and compliance systems).

Another big development will be the mobile app (for Android, Blackberry and iOS) which will allow for offline playing of the videos, capturing of video/audio directly into the platform and notifications of new videos into the app. Steve mentioned a course where all the participants had to create their own video about what they had learned. They noticed that each of these videos was watched an average of ten times (i.e. people were watching what their peers had done). So not only did the creation of their own videos helped internalize the materials, there was also repetition of those same facts through watching the videos of others.

Ben Betts

Ben is the CEO of HT2 and creator of Curatr. At the same time he is pursuing his PhD and has three more months before he has to hand in his thesis. He has just done some research investigating whether gamifying an environments affects the quality of the contributions (so, would gamifying the system make people game the system?). The paper will be out soon.

The big thing for him in 2013 will be the release of Curatr version 3 which will be Tin Can enabled and will integrate Mozilla’s Open Badges. I consider this quite forward thinking, but also a risky bet. Neither of these technologies have proven themselves yet. Ben and I had a short discussion about the Learning Record Store (LRS) component of Tin Can. Ben is convinced that people should own their own learning records and he is curious to see how this will be provisioned going forward. I am convinced of the value of tracking what you have (and in the usefulness of triplets as a format). I’ve written up all my activities in 2012 in the form of categorized triplets and was pleasantly surprised by how useful it is to get feedback about what you have done. I am not sure though that people will be willing to invest any time in “writing up” what they have learned or are now capable of. An “activity stream” of your professional life will only work if it is close to fully automated.

Lawrence O’Connor

Lawrence still has the audacious goal of being what he calls a “wisdom architect”. He is toying around with the classic trio of quality, speed and cost (“pick two”) and thinks that if you would add wisdom (applied knowledge with experience and empathy) to the mix you could reframe those constraints.

We had a quick talk about open space technology which has four principles and the Law of Two Feet (“if at any time you find yourself in a situation where you are neither learning nor contributing – use your two feet and move to some place more to your liking”):

  1. Whoever comes is the right people
  2. Whatever happens is the only thing that could have
  3. Whenever it starts is the right time
  4. When it’s over it’s over

Open space is a truly self-organizing way of running things that allegedly always works as it has a lot more honesty and the people who are engaged are really engaged.

As an “imagineer” for Udutu (“ahead of the pack with a free (as in beer) agile collaborative online authoring environment”) he used open space to host a session titled “Life and Death: Please help me bring theatre into this corporate training project.” and found a way to bring context and story into the e-learning platform. Initially he was very much focused on the pedagogy first and the story second, but he soon realised that he should start with the story and then bring in the pedagogy, a more common-sensical approach.

Lawrence also shared his favourite learning experience that he ever designed: he taught salespeople of NetG networking hardware how the TCP/IP protocol works through dressing them up as IP packets and routers and letting walk over to eachother and communicate within the constraints of the protocol. Wonderful!

Barry Sampson

Barry is one of the founders and director of Onlignment and a fellow lifehacker.

Two years back he told me about the wonders of Markdown and this year he has convinced me to find a Linux version of TextExpander functionality (suggestions are welcome). Next we discussed productivity like the Pomodoro Technique (works wonders for me, he will try it again) and the importance of not being distracted. Barry has disabled all notifications for all his apps and is also trying to make sure he doesn’t have to make too many choices to be productive.

He is convinced that the learning industry thrives on what people want to sell, rather than on what organizations want or need. Something like responsive webdesign for example which starts with the mobile experience and then upscales gracefully towards a tablet and desktop is being appropriated by the industry and implemented the wrong way round (starting with a desktop experience that is too rich which loses things when it is displayed on mobile.

The big project for Onlignment this year will be to “fix the conversations between training departments and their business stakeholders”. I think this is a perennial problem (not solvable as long as you have a training/learning department), so I like the ambition!

Charles Jennings

70:20:10 Forum

70:20:10 Forum

Charles Jennings has done a lot of work popularizing the 70:20:10 framework. This has now culminated in him starting the 702010forum.com. He has written an extenside whitepaper on the “what” of the framework (“70:20:10 Framework Explained”, soon to come out) and will soon deliver a whole series of papers on the “how”.

We started off by talking about the origins of the framework. He says it is most likely came from some work by Morgan McCall (then at the Center for Creative Leadership) who had been working on experiential learning for years. He got together with Michael Lombardo and Bob Eichinger and did a small survey where they asked high performing managers where they had learned or developed their capability. In 1996 they published the results where the managers said they got 70% from having tough experiences on the job, 20% from other people and 10% from formal learning or reading (another way to say it is 70% experience, 20% exposure and 10% education). In 2001 Charles started working with Reuters to create their learning strategy and he built it on the back of the 70:20:10 framework.

He sees a key role for the manager to enable this 70%. He quoted some research that says that people who are being developed effectively (by their managers) outperform their peers by 25%. That is like adding more than a day of productivity per week. This can only work if you make learning a continuous process. 70:20:10 helps to create this culture of continuous learning. This is where I diverge a little from his thinking: I see less and less relevance for the manager and think people should and will develop themselves, rather than be developed.

Charles sees four learning drivers:

  • Experience
  • Practice
  • Conversations (the “best learning technology ever invented” according to Jay Cross) and networks
  • Reflection.

I usually just say there are two drives for learning: doing things and reflection. I would like Charles to focus a bit more on how more direct feedback can help the reflection process.

All of this should change the focus of workplace learning. According to Charles we will make a shift from “Adding Learning to Work” (with learning metrics) towards “Extracting Learning from Work” (with business metrics).

Annie Buttin Faraut

Annie does HR Information Magement innovation at Philip Morris International, making her effectively my professional twin (especially since Philip Morris has made many of the same HR design decisions as my employer).

We talked mostly about her experience with Coursera where she did a very good course on gamification. It consisted of eight demanding weeks of watching videos, doing assignments and peer reviewing other people’s assignments. The peer reviewing was often interesting as you could see what other people had done with the assignment. I guess I will have to pick a course from their catalog to see for myself (even though their privacy policy is a bit scary: “We use the Personally Identifiable Information that we collect from you when you participate in an Online Course through the Site for processing purposes, including but not limited to tracking attendance, progress and completion of an Online Course. We may also share your Personally Identifiable Information and your performance in a given Online Course with the instructor or instructors who taught the course, with teaching assistants or other individuals designated by the instructor or instructors to assist with the creation, modification or operation of the course, and with the university or universities with which they are affiliated.”).

Just like me, Annie is trying to get the people in her team to become “Innov-Actors”, emphasizing that to be innovative requires you to do something. I will likely collaborate with Annie on a set of activities (inspired by the Innovator’s DNA that will help people increase their innovative behaviour.

Bert De Coutere

Bert is a solution architect at the Centre for Creative Leadership and writes one of my favourite blogs. He has a few personal plans this year: he will make “an app”, he will continue his investigation into the quantified self movements, will look into personal network analytics (“where do I fit inside the network and what does this mean for my leadership development”) and will look into the work of people like BJ Fogg (Tiny Habits) who work on behavioural change.

He is very excited that he will pilot a Massive Open Online Course (MOOC) this year on leadership. He is still full of questions about how to approach it. Do MOOCs work with softs skills and can they actually lead to behavioural change? How do you deal with confidentiality (important when it comes to leadership)?

Other short conversations

I ran into Laura Overton who told me about Towards Maturity‘s Learner’s Survey which will be launched. David Wilson and David Perring from Elearnity told me about their experiments with a new format for their presentation (minimal slide-based content and then conversations on the basis of questions on Twitter) and I shared with them my new “Socratic” approach to teaching classes. With Alex Watson I talked about the mindset of middle management and (off-topic for the conference) about How to be Black.


I love to get book recommendations from people that I know. I asked everybody whether they had read a good book recently. Both Steve and Bert mentioned Insanely Simple and both Ben and Bert mentioned Dan Pink’s latest book To Sell is Human. Steve made The Lean Startup required reading for the staff in his company (this is a reverse recommendation: I remember telling him about the book). Charles mentioned Bounce a very interesting book written by champion table tennis player. Bert is looking forward to reading Yes! about the science of persuasion. Annie liked this book for “beginners” Content Rules and thought Socialnomics was good. Lawrence, finally, managed to get me to commit to reading Image, Music, Text by Barthes before I revisit London in June.

PICNIC Festival 2012 Day Two

Today was the second day of the 2012 PICNIC festival in Amsterdam. My notes about the first day are available here. Below my notes and thoughts on day 2:

Doc Searls – How the Old Bottom is the New Top

Searls spoke at at SxSW earlier this year. I caught him there already and made some notes. His talk today was very similar and still relates to the new book he has written: The Intention Economy: When Customers Take Charge.

Andy Hood – The Unselfish Gene

Hood is from AKQA a (marketing? branding? ad?) agency and sponsor of the festival that helps brands “improve business performance through innovation”. He talked about how in our current times it is incredibly necessary to try things and to make sure you learn from whatever it is that you try. According to Hood whenever you learn you can consider yourself to be successful. He quoted Wayne Gretzky who said: “You miss 100% of the shots you don’t take”. Having learned something you have to act on it and follow it through.

His reference to The Selfish Gene was a bit thin: “evolve or die” (meaning you need to keep learning) and “the genepool needs to be diverse” (meaning you need to have an ecosystem of partners).

Finally he referenced an interesting Disney project around gesture recognition on normal surfaces (like a door knob):

Rupert Turnbull – An Inside Job: Tales from a Corporate Startup

Turnbull is the publisher of Wired UK. He talked about intrapeneurship (although I am not sure what he meant to say other than that we should cherish intrapeneurs). He beliefs we are all born with an entrepeneurial spirit, but that we don’t all use this spirit when we grow up. Turnbull is a good storyteller and shared his own forays into the world of starting businesses. He also discussed how disruption can be an opportunity: Wired UK has an incredibly diverse sets of business outlets: website, magazine (print and tablet), podcast, consulting, events, hospitality, retail, etc.

Louisa Heinrich – I am Superman

Heinrich works for Fjord and has no slides (brave!). She talked about how the extended Quantified Self movement and its thinking can make us better human beings. Our lives are made of thousands of decisions every day without us even being conscious about many of those decisions. Our brains process massive amounts of data and it is an illusion to think that computers can just take over that task.

We are inherently narrative creatures. We think of our own lives as a set of very rich stories and we cannot help but see patterns in these stories. She loves the ideas of technology helping us creating stories about ourselves on the basis of the data that is in our lives. When this happens we should all have the power to decide who gets to look at our data though.

I’ve put some thought into the quantified self and how this relates to learning myself. There is a summary of a talk I did on that topic in Dutch or in English.

Ross Ashcroft – No More Business As Usual

Ashcroft is from Motherlode and directed Four Horsemen, a film about the fundamental flaws in our economic system:

His talk was also mainly about storytelling. He showed the Hollywood formula:

The Hollywood Formula

The Hollywood Formula

On the basis of these plot elements Ashcroft told a story about a new way of doing business and “new ownership” (the theme of PICNIC). Similarly to the talks of Turnbull and Hood this seemed to be more about how you say something than what you say. I’m left with barely any content… Yes, the world is changing. Now what?

Elizabeth Stark – The Democratization of Knowledge and Innovation

Stark talked about the largest online protest in history: against SOPA. She described how the media portrayed the demonstrations as a top down approach from a set of Silicon Valley executives, whereas in reality it very much was a bottom-up, decentralized and chaotic movement. Stark sees this as a way of working and innovating in the future: harnessing the creativity of millions of people who realise that you can learn anything you want, that experts are made (rather than born) and you don’t need a PhD to innovate.

Farid Tabarki – Burdened with Radical Freedom

Tabarki (a trendwatcher with his own company Studio Zeitgeist) started his talk by looking back at the rise of Lady Gaga who rose to the position of most influential woman in media in only two to three years. She was able to do this because of three things:

  • In the past you needed MTV to become well known. Lady Gaga uses a platform where anybody can tune in anytime (2 billion views on her YouTube channel)
  • Before you could only communicate with your fans through magazines. She has around 30 million followers on Twitter.
  • In the past you had to make sure your records were in physical stores, now you have global instant delivery with things like iTunes.

We are all little Lady Gagas: we are also liberated from the constraints of the past and we live in the age of digital decentralization. The next part of his talk focused on education (the usual Coursera-like examples). These new ways of doing education are based on the fact that one size no longer fits all. Other fundamental changes are related to sharing, transparency (check out this Norwegian website showing the income of all Norwegians for an example of true radical transparency). Finally, we will also have a much more hybrid approach to things.

How will we go from the old centralized system to the new system? Will it be a revolution or a transformation? One thing is for sure: we need take some risks.

Cathal Garvey – Enter Bio-Hacking!

Garvey is a biohacker and an academic (his slides actualy have content, unique in PICNIC):

Garvey's R&D interests

Garvey’s R&D interests

His wish is for this “most fundamental technology of them all” to be democratized. Garvey showed quotes from Bill Gates and Freeman Dyson saying how important biotechnology will be in the future (“the machine language of life”). Biotechnology as the original open source technology, it is there for anyone to hack on.

He talked about open access, PLoS and the concept of Research Blogging. He showed us something I hadn’t heard about before: sciencecommons.org (an open source Material Transfer Agreement).

Why biohacking? Basically because it is about the ownership of self. 20% of the Human genome is currently patented (WTF?!). So there is a rich community of hackers (in hackspaces and dedicated biolabs) and biopunkers using things like the OpenPCR (for thermocycling) trying to democratize access to this type of technology and genetic information.

Jon Lombardo – HealthyShare: Because Friends are Good for Your Health

Lombardo leads social media for GE and talked about their new app: HealthyShare, a way to let your friends help you with your health challenges. GE sees health as a social thing. There are four things you do to or with others when it comes to health:

  • Well-wishing
  • Researching
  • Inspiring
  • Teaching

The app transfers these pre-existing things to the online domain (unfortunaty this is another app that is heavily based on Facebook). Right now the app is mainly focused on what he calls “casual health”. They want to move it to the more serious health concerns.

Tim O’Reilly – The Clothesline Paradox and the Sharing Economy

I saw O’Reilly being interviewed on the same topic at SxSW and wrote a blogpost about it. His truly excellent talk today (refreshingly full of content compared to the morning) was mainly a rehashing of what was discussed there.

Make sure to also read his first principles titled Work on Stuff that Matters and his article Trading for their own account.

O’Reilly has published a case study documenting the economic impact of open source on small business.

Finally O’Reilly talked about skateboarder Rodney Mullen talking about innovation and creativity:

Clash of Systems: A Socratic Conversation

Humberto Schwab, the “innovation philosopher for business” who used to be my philosophy teacher at the Montessori Lyceum and was called Huib then, led a Socratic conversation with a few of the speakers of the day.

Schwab started by outlining the basic rules for the Socratic method (as one way of battling the intellectual fallacy and putting the practical knowledge and practical intelligence in the center of our acting):

  • You can only get the floor when you ask for it by raising your hand, and only then when the chair gives you the floor
  • There is no discussion, you are in a process of thinking together and trying to answer a question
  • Before you can speak, you have to be capable of repeating what the person before you said and you have to be able to summarize the previous 15 minutes of dialogue
  • You are not allowed to refer to books, investigations or other smart people
  • You have to use simple and concrete language
  • The chair will be a philosopher, who will not provide any content but will make sure that all dimensions of the question are explored by creating the space for that
  • If the rules madden you then you can ask for a timeout

He then asked the four speakers to come up with one philosophic question each. The speakers asked the following questions:

  • Why do people do things for eachother without necessarily getting something in return?
  • Do we own ourselves?
  • What am I willing to share as a human being?
  • Are we losing leadership?

I focused more on the methodology than on the contents of the discussion, very interesting!


Cardboarders is “a blog about artists, engineers, architects and people with a fetish for cardboard.” They created a giant cardboard marble run in the main hall of the Eye:

The Carboarders Marble Run

The Carboarders Marble Run

The Quantified Self and What it Means for Learning

In early April I presented (in Dutch) at the e-Learning Event about the quantified self and learning. I have now translated the slides into English as I think the topic is important enough. The presentation explains (in five parts) why the quantified self movement will have big consequences for how we will learn in the future. You can download a full resolution PDF file, watch a video (with slides) in Dutch or watch it on SlideShare:

Below an outline of the presentation and links to all the sources I used.


A short explanation about what an innovation manager does and how an innovation funnel works.


The scenario process is explained and the four scenarios that were create at the Online Educa workshop are presented.


Quantified Self

The history of the quantifying yourself (and the scientist and artists experimenting with it) is shown. Consumer products show that it is now not only scientist and artist anymore.



An exploration about what the quantified self might mean for learning (in organisations).



There are risks around measuring yourself.