More of the Same: The Web Turns Us Into Mussels

Arjen Vrielink and I write a monthly series titled: Parallax. We both agree on a title for the post and on some other arbitrary restrictions to induce our creative process. In our previous post we tried to argue whether you could engineer serendipity. The conclusion was: no, you cannot engineer serendipity (on the web). In this post we use the same recipe to investigate the corollary: the (social) web is hindering serendipity by clustering and clumping similar information around our web presence based on our online behaviour (e.g. the social graph). You can read Arjen’s post with the same title here.

In my teens I went to a Montessori high school in Amsterdam Zuid. The school is known for its liberal and cultural approach to education. My friends and I all thought we were free thinkers and radicals. It was therefore quite a shock to me when I learned at the college for PE teacher education that not all people had the “VPRO gids” at home and read the “Volkskrant”. It suddenly dawned on me how silo-ed my experience at high school had been and how similar we all were in our drive to be different. Occasionally I get the feeling that I am in a very similar position in my current educational technology profession.

The current toolset on the web helps us find people that are like ourselves, recommends us books that are similar to the ones we have already read and amplifies our existing opinions by aligning them to people who think the same as us. There are no tools to do the opposite: find people who are very different from you or content that gives new perspectives. In this post I would like to give a couple of examples of how the web helps in turning us into mussels (sessile animals that like being close to each other).

Example 1: The concept of RSS and Google Reader
Every day I spent 30 to 60 minutes reading my news feeds through Google Reader. I have subscribed to over 300 feeds and try to not miss any news items from about 100 of them. These feeds are very specific (one of the affordances of RSS is that it can easily be generated based on tags or search words). None of them carry general world news. Instead of reading the Guardian’s most important world news, I read the Guardian news that is tagged with Royal Dutch Shell. Instead of general feeds about the state of education and learning I read the posts of certain learning gurus. This means that on my Google Reader news from the last couple of days there was no way for me to encounter the release of Aung San Suu Kyi (I only learned about it by looking it up just now), whereas I read about Facebook’s new messaging system at least three different times (here, here and here) with very similar perspectives each time.

Google is also willing to suggest some new feeds for me to subscribe to. As of today the first four suggested sources that Google gives me are as follows:

More of the same! Wouldn’t it be way more beneficial for me to be confronted with people, opinions and news that is very different from the things I already know? It seems like there isn’t enough semantic understanding of the things that I am reading to be able to tell me: “You always read news about Shell on the Guardian, the Financial Times usually has a very different perspective”. How far off do you think we are before that becomes a reality?

Example 2: Amazon suggestions

Amazon recommends the book I am already reading

Amazon was one of the first companies that made use of its customer’s behaviour to improve the service to that same customer. When you browse at Amazon they track everything, not just your purchases, but also your browsing history, the links you click, the reviews you read and write, the books you don’t buy and probably how much time you spend doing each of these things. They use this data and correlate it with other people’s data to be able to suggest a couple of books that should interest you.

I haven’t bought at Amazon for a while (I now buy my books at Book Depository as they ship for free), but my current suggestions do include titles like Drive (which I am reading right now), Free and Growing Up Digital (and many other similar titles that I have already read). These books increase my specialization in the field of Internet and educational technology. There is no way for me to try and find books on Amazon that can function as a bridge to other genres.

There also is no way to really browse serendipitously. Like RSS, the categorization of the books is incredibly specific. Much more than in a traditional book store. On Amazon I would be able to go to one of my favourite subjects cognitive psychology (finding more than 8000 titles), whereas in a book store I would have to go to “popular science”. The latter forces me to run into books in fields of science that I wouldn’t usually look at. A book shelve also has a nicer (and faster!) browsing experience: running with a finger past all the books, taking one out and quickly scanning its contents all do not work on Amazon.

Example 3: Anglo-Saxon focus through the English language and through Silicon Valley based innovation
Silicon valley seems to be a village. I listen to Leo Laporte’s podcasts (e.g. This Week in Tech), read TechCrunch, Mashable and ReadWriteWeb and am inundated with news about Facebook, Google, Apple, Microsoft and mobile phone carriers in the US. A lot of the web technology innovation is indeed driven by companies in Silicon valley and innovative start-ups from all over the world flock to California to be successful (see here for an example). But it does leave me wondering whether I am not missing out on a large part of the technium by not being able to read Japanese, Mandarin, German, etc. Through Western (English) media I have learned that Japan has a very specific mobile phone culture. But in all ways I am completely disconnected from it.

To experience how true this is, I would like you to do the following assignment: Use Google to try and find three sites in Japanese about technology culture. Let me know in the comments how that went…

Informal Learning “Broadening the Spectrum of Corporate Learning”

On November 8th 2010 I delivered a keynote at the second Symposium of the Dommel Valley Group in Eindhoven. The theme of the day was “Informal Learning”. My presentation touched on the “Learning DNA” of the company I work for, looked at some of our efforts in the informal learning space and brought up nine (non-exhaustive) things that I see coming up in the near future.

Please check out my slides (or download a 4.3MB PDF copy of them):

[slideshare id=5622083&doc=101107dommelvalleykeynote-101031084917-phpapp01]

The nine points led me to ask the audience nine questions:

Have you shared something explicitly in the last week?
Do you feel you are an expert on what makes a human brain tick and where motivation comes from?
Do you have the capability/capacity to capture and deliver video?
Are you creating multiple learning strategies (i.e. are you diversifying)?
Do you own an Android/iOS/Windows 7 smartphone?
Have you ever started with the best performers to see how something should be done?
Have you been the steward of an online community of practice?
Does your organisation have a meta-layer on top of its content/information?
Is your first instinct to find the great learning materials that exist before you create your own?

I personally cannot answer “yes” to all of these questions, but I am committed to work towards a “yes” on all of them in the next couple of months. To how many of these questions can you answer “yes”?

Finally, this is the first time I used the the concept of Social Contextualization of Content in a presentation. I look forward to exploring the concept further in a future post.

Performance Consulting: Moving Beyond Training, a Review

A little while back I used my company‘s global learning community of practice to ask its members who their learning gurus were. It was an interesting exercise because it gave me some insight into which people and ideas have influenced the current learning practice in the company. I was expecting names like Stephen Downes, George Siemens or Jay Cross to come up, instead we had an interesting discussion about the word “guru” and people mentioned names like Robert F. Mager (famous for the question: could they do it if their life depended on it?), Betty Collis and Peter Senge.

One of the books that was mentioned in the discussion was Performance Consulting: Moving Beyond Training by the Robinson couple. This 1995 book (hello CD-ROMS!) seems to be a bit of a classic in the field. The blurb on the cover says: “The world is changing and HRD must change with it. Every HRD and training professional who wants to have a job past the year 2000 should read this book.” Reading the book it struck me how many of its lessons were still not in regular practice in many businesses today (i.e. the blurb was wrong!).

The book tries to explain how the traditional role of the trainer (focus on what people need to learn) can be progressed to the role of a performance consultant (focusing on what people need to do to perform well). A trainer (and the learning function as a whole) describes and solves training needs. A performance consultant looks at business, performance, training and work environment needs. The idea is to have the learning department be part of the business conversation. By breaking out of the conspiracy of convenience (see barrier 3 in this Charles Jennings post) learning professionals would be able to create a “Performance Relationship Map” to really impact business results:

Using this map you can see that what the operational results should be, drive what the on-the-job performance should be. These can then be compared to how they currently are and internal and external causes (the environmental factors) can be identified. This very simple model is probably in the tool kit of any organizational effectiveness consultant, but is still not something many people in the learning space would explicitly use.

The book then describes how to get the information to fill in this map. What I really liked is how they decided to use the people who excel at their work, the best performers, to find out what performance should be like and define the benchmark to measure the current performance against. This is a simple trick that learning designers could start doing right now: don’t go and find the Subject Matter Experts to ask them what people should know about a particular topic, instead ask people who are great performers what it is they actually do and ask their managers why they are such great performers. That is a much better starting point for designing a learning intervention.

The majority of the book is devoted to building the performance relationship map. What really surprised me that once you have identified the gaps, the proposed solutions for closing the gap are still so traditional. Even though the authors quote Geary Rummler saying “Pit a good employee against a bad system and the system will win most every time” and even though they come up with the equation Learning Experience x Work Environment = Performance Results, they fall way short in their solutions for closing the performance gap and don’t actually look at changing the system.

They don’t talk about new models for training and learning. How the work environment could be changed receives half a page in the book (find it at the bottom half of page 269). It is a bit odd that you would spend a whole book explaining how to do a needs analysis and then write in chapter 11 (of 13): “If all we did was obtain data, Performance Consultants would be of limited value. The ultimate test of a consulting project is how the information is actually used to make desirable changes.” This means they have left the most interesting questions open. Could I maybe get your recommendation for literature that would give me more information about the next step: how to close a performance gap? I would prefer books that have taken the rise of educational technology and the Internet truly on board.

Bonus: One nice reference that I came across in the book was to The Consultant’s Calling by Geoffrey M. Bellman. The Robinsons quoted the following passage (in the context of defining what a contract might mean):

I attempt to create a contracting process with my clients that is alive and adaptable, not one that is fixed in ink. I encourage trust between client and consultant. I see anything that smacks of mistrust – as defensive legal contracts can do – as damaging to the partnership I want to establish. I favor written communication that records what we decided so we don’t forget our responsibilities. I keep files tracking the work the client and I are doing together, but I balk at anything written that suggest we need to protect ourselves from each other.

Lovely.

BTW, this was post number 100 on this blog! I seem to have finally found some persistence…

The Future State of Capability Building in Organizations: Inspirations

CC-licenced photo by Flickr user kevindooley

I have been involved in organizing a workshop on capability building in organizations hosted on my employer‘s premises (to be held on October 20th). We have tried to get together an interesting group of professionals who will think about the future state of capability building and how to get there. All participants have done a little bit of pre-work by using a single page to answer the following question:

What/who inspires you in your vision/ideas for the future state of capability building in organizations?

Unfortunately I cannot publish the one-pagers (I haven’t asked their permission yet), but I have disaggregated all their input into a list of Delicious links, a YouTube playlist and a GoodReads list (for which your votes are welcome). My input was as follows:

Humanistic design
We don’t understand ourselves well enough. If we did, the world would not be populated with bad design (and everything might look like Disney World). The principles that we use for designing our learning interventions are not derived from a deep understanding of the humand mind and its behavioural tendencies, instead it is often based on simplistic and unscientific methodologies. How can we change this? First, everybody should read Christopher Alexander’s A Pattern Language. Next, we can look at Hans Monderman (accessible through the book Traffic) to understand the influence of our surroundings on our behaviour. Then we have to try and understand ourselves better by reading Medina’s Brain Rules (or check out the excellent site) and books on evolutionary psychology (maybe start with Pinker’s How the Mind Works). Finally we must never underestimate what we are capable of. Mitra’s Hole in the Wall experiment is a great reminder of this fact.

Learning theory
The mental model that 99% of the people in this world have for how people learn is still informed by an implied behaviourist learning theory. I like contrasting this with George Siemens’ connectivism and Papert’s constructionism (I love this definition). These theories are actually put into practice (the proof of the pudding is in the eating): Siemens and Stephen Downes (prime sense-maker and a must-read in the educational technology world) have been running multiple massive online distributed courses with fascinating results, whereas Papert’s thinking has inspired the work on Sugarlabs (a spinoff of the One Laptop per Child project).

Open and transparent
Through my work for Moodle I have come to deeply appreciate the free software philosophy. Richard Stallman‘s four freedoms are still relevant in this world of tethered appliances. Closely aligned to this thinking is the hacker mentality currently defended by organizations like the Free Software Foundation, the EFF, Xs4all and Bits of Freedom. Some of the open source work is truly inspirational. My favourite example is the Linux based operating system Ubuntu, which was started by Mark Shuttleworth and built on top of the giant Debian project. “Open” thinking is now spilling over into other domains (e.g. open content and open access). One of the core values in this thinking is transparency. I actually see huge potential for this concept as a business strategy.

Working smarter
Jay Cross knows how to adapt his personal business models on the basis of what technology can deliver. I love his concept of the unbook and think the way that the Internet Time Alliance is set up should enable him to have a sustainable portfolio lifestyle (see The Age of Unreason by the visionary Charles Handy). The people in the Internet Time Alliance keep amplifying each other and keep on tightening their thinking on Informal Learning, now mainly through their work on The Working Smarter Fieldbook.

Games for learning
We are starting to use games to change our lives. “Game mechanics” are showing up in Silicon Valley startups and will enter mainstream soon too. World Without Oil made me understand that playing a game can truly be a transformational experience and Metal Gear Solid showed me that you can be more engaged with a game than with any other medium. If you are interested to know more I would start by reading Jesse Schell’s wonderful The Art of Game Design, I would keep following Nintendo to be amazed by their creative take on the world and I would follow the work that Jane McConigal is doing.

The web as a driver of change
Yes, I am believer. I see that the web is fundamentally changing the way that people work and live together. Clay Shirky‘s Here Comes Everybody is the best introduction to this new world that I have found so far. Benkler says that “technology creates feasibility spaces for social practice“. Projects like Wikipedia and Kiva would not be feasible without the current technology. Wired magazine is a great way to keep up with these developments and Kevin Kelly (incidentally one of Wired’s cofounders) is my go-to technology philosopher: Out of Control was an amazingly prescient book and I can’t wait for What Technology Wants to appear in my mailbox.

I would of course be interested in the things that I (we?) have missed. Your thoughts?

Serendipity 2.0

Arjen Vrielink and I write a monthly series titled: Parallax. We both agree on a title for the post and on some other arbitrary restrictions to induce our creative process. This time we decided to try and find out whether it is possible to engineer serendipity on the web. The post should start with a short (max. 200 words) reflection on what the Internet has meant for serendipity followed by three serendipitous discoveries including a description of how they were discovered. You can read Arjen’s post with the same title here.

There is an ongoing online argument over whether our increasing use of the Internet for information gathering and consumption has decreased our propensity for having serendipitous discoveries (see for example here, here or here). I have worried about this myself: my news consumption has become very focused on (educational) technology and has therefore become very silo-ed. No magazine has this level of specificity, so when I read a magazine I read more things I wasn’t really looking for than when I read my RSS feeds in Google Reader. This is a bit of red herring. Yes, the web creates incredibly focused channels and if all you are interested in is the history of the second world war, then you can make sure you only encounter information about that war; but at the same time the hyperlinked nature of the web as a network actually turns it into a serendipity machine. Who hasn’t stumbled upon wonderful new concepts, knowledge communities or silly memes while just surfing around? In the end it probably is just a matter of personal attitude: an open mind. In that spirit I would like to try and engineer serendipity (without addressing the obvious paradoxical nature of doing that).

Serendipity algorithm 1: Wikipedia
One way of finding serendipity in the Wikipedia is by looking at the categories of a particular article. Because of the many to many relationship between categories and articles these can often be very surprising (try it!). I have decided to take advantage of the many hyperlinks in Wikipedia and do the following:

Start with the “Educational Technology” article
Click on the first two links to other articles
In these articles find two links that look interesting and promising to you
In each of these four articles pick a link to a concept that you haven’t heard about yet or don’t understand very well
Read these links and see what you learn

Instructional theory was the first link. From there I went to Bloom’s Taxonomy and to Paulo Freire. Bloom’s Taxonomy took me to DIKW, a great article on the “Knowledge Pyramid” explaining the data-to-information-to-knowledge-to-wisdom transformation. I loved the following Frank Zappa quote:

Information is not knowledge,
Knowledge is not wisdom,
Wisdom is not truth,
Truth is not beauty,
Beauty is not love,
Love is not music,
and Music is the BEST.

Paulo Freire took me to Liberation theology which is is a movement in Christian theology which interprets the teachings of Jesus Christ in terms of a liberation from unjust economic, political or social conditions. This began as a movement in the Roman Catholic church in Latin America in the 1950s-1960s. The paradigmatic expression of liberation theology came from Gutierrez from his book A Theology of Liberation in his which he coined the phrase “preferential option for the poor” meaning that God is revealed to have a preference for those people who are “insignificant”, “unimportant” and “marginalized”.

The second link was Learning theory (education). That led to Discovery learning and Philosophical anthropology. Discovery learning prompted me to read the The Grauer School. This link didn’t really work out. The Discovery learning article had alluded to the “Learn by Discovery” motto with which the school was founded, but the article about the school has no further information. A dead alley on the serendipity trail! Philosophical anthropology brought me to Hylomorphism which is a concept I hadn’t heard of before (or I had forgotten about: I used to study this stuff). It is a philosophical theory developed by Aristotle analyzing substance into matter and form. “Just as a wax object consists of wax with a certain shape, so a living organism consists of a body with the property of life, which is its soul.”

Conclusion: Wikipedia is excellent for serendipitous discovery.

Serendipity algorithm 2: the Accidental News Explorer (ANE)

The tagline of this iPhone application is “Look for something, find something else” and its information page has a quote by Lawrence Block: “One aspect of serendipity to bear in mind is that you have to be looking for something in order to find something else.” I have decided to do the following:

Search for “Educational Technology”
Choose an article that looks interesting
Click on the “Related Topics” button
Choose the most interesting looking topic
Choose an article that looks interesting
Click on the “Related Topics” button
Choose the most interesting looking topic
Read the most appealing article

The article that looked interesting was an article on Kurzweil educational Systems. The only related topic was “Dallas, Texas”. This brought me to an article on Nowitzki from where I chose “Joakim Noah” as a related topic. The most appealing article in that topic was titled: Who’s better: Al Horford or Joakim Noah?

Conclusion: An app like this could work, but it needs to be a little bit better in its algorithms and sources for finding related news. One thing I noticed about this particular news explorer is its complete US focus, you always seem to go to cities and then to sports or politics.

Serendipity algorithm 3: Twitter
Wikipedia allows you to make fortunate content discoveries, Twitter should allow the same but then in a social dimension. Let’s try and use Twitter to find interesting people. I have decided to do the following:

Search for a the hashtag “#edtech”
Look at the first three people who have used the hashtag and look at their first three @mentions
Choose which of the nine people/organizations is the most to follow
Follow this person and share/favourite a couple of tweets of this person

So the search brought me to @hakan_sentrk, @ShellTerrell and @briankotts. These three mentioned the following nine Twitter users/organizations:

@mike08, ESP teacher; ICT consultant; e-tutor
@MsBarkerED, Education Major, Michigan State University, Senior, Aspiring Urban Educator, enrolled in the course CEP 416
@jdthomas7, educational tech/math coach, former math, computer teacher. former director of technology at a local private school. specializing in tech/ed integration
@ozge, Teacher/trainer, preschool team leader, coordinator of an EFL DVD project, e-moderator, content & educational coordinator of Minigon reader series, edtech addict!
@ktenkely, Mac Evangelist, Apple Fanatic, Technology Teacher, classroom tech integration specialist, Den Star, instructional coach
@Parentella, Ever ask your child: What happened at school today? If so, join us.
@Chronicle, The leading news source for higher education.
@BusinessInsider, Business news and analysis in real time.
@techcrunch, Breaking Technology News And Opinions From TechCrunch

I decided to follow @ozge who seems to be a very active Twitter user posting mostly links that are relevant to education.

Conclusion: the way I set up this algorithm did not help in getting outside of my standard community of people. I was already following @ShellTerrell for example. I probably should have designed a slightly different experiment, maybe involving lists in some way (and choosing an a-typical list somebody is on). That might have allowed me to really jump communities, which I didn’t do in this case.

There are many other web services that could be used in a similar fashion as the above for serendipitous discovery. Why don’t you try doing it with Delicious, with Facebook, with LinkedIn or with YouTube?