Will it Blend? Blended Learning and Quality

A few days ago I presented at a teacher’s conference at the Hogeschool Utrecht (HU) on the topic of Blended Learning and Quality. Naturally I started the talk with one of the Will it blend? videos:


I then referenced the seven problems that are written up by Kapp and O’Driscoll in Learning in 3D. Blended learning could be seen as a way to fix some of these problems. You do this through sound instructional design in which you blend working and learning (rather than face-to-face and online). I then highlighted the first principles of instruction that M. David Merrill wrote up and work that Betty Collis and Anoush Margaryan have done to expand this work into Merrill Plus.

Below my slides (in Dutch):

[slideshare id=14499735&doc=120926willitblendhu-120928033020-phpapp02]

(download them here if the embedding doesn’t work for you)

Outsourcing to the Customer

Arjen Vrielink and I write a monthly series titled: Parallax. We both agree on a title for the post and on some other arbitrary restrictions to induce our creative process. For this post we agreed to write an essay of no more than 500 words discussing the title in relation to Knowledge, Innovation and Quality. You can read Arjen’s post with the same title here.

Ikea by Flickr user splorp, CC licensed. Anybody interested in co-authoring a book titled: "Ikea for Dummies, Guerilla Shopping for the Whole Family"?
Ikea by Flickr user splorp, CC licensed. Anybody interested in co-authoring a book titled: "Ikea for Dummies, Guerilla Shopping for the Whole Family"?

Outsourcing, the process of subcontracting to a third party, is mostly discussed in the context of large businesses offshoring some of their work to other countries. Reasons for outsourcing can vary, but usually have to do with saving costs, getting access to proprietary knowledge, improve quality through standardisation or help with research and innovation.

I have also seen the term used in two other contexts:

  • People now outsource part of their brain functions to technology. To use myself as an example: a lot of my memory is now outsourced to my mobile phone (much more than the phone numbers of my friends; also reminders, lists, pin codes, etc.).
  • Smart companies outsource a lot of their work to their customers, saving costs in the process. The most brilliant example is Ikea. In the old days furniture was delivered fully assembled and straight into your living room. With Ikea you drive your purchases home yourself and then spend hours putting it all together. Ikea takes this very far, letting you tap your own soft-icecreams.

“Subcontracting” to the customer has become very pervasive in the Western world. You take your own groceries from the shelf (in the past somebody got them for you) and in some supermarkets you are the one scanning them at the cash register. Full service gas stations don’t exist anymore. Money is taken out of ATMs, not at a teller and in many restaurants you have to clean up your table yourself.

There are two types of outsourcing to the customer:

  • Things that are just as fast and convenient when you do them yourself as when they are done by somebody else. The ATM is an example. This type is usually made possible by technology and will keep expanding in our society.
  • Things that are more inconvenient or take more time to do yourself, but that allow the service/product to be cheaper. Gas stations are an example of this. This is only interesting for a customer if there is an attractive balance between time lost and money saved. When time is very valuable, paying a bit extra to get service becomes interesting. That’s when you decide to get your groceries delivered for a fee or pay somebody in India to research and book that next trip abroad. As long as the costs of labour in the BRIC countries stay much lower than labour costs in the US and Europe I foresee more and more cases of individual customers offshoring what was outsourced to them.

If I had more words, I would have tried to explore what these trends might mean for the way that we teach, train and learn. I can imagine that learners soon will be asked to assemble their own curricula, find their own sources and even assess themselves. In that sense there are parallels between outsourcing to the customer and the shift from “push” towards “pull” in learning.

Maybe in a next post?

Unfortunately, I didn’t stick to the self-imposed rules in this post. But Lars von Trier didn’t do that in most of his Dogme 95 movies either (and he took a “vow of chastity” which cannot be said of me!).

Dutch Moodlemoot in Amsterdam 27-05-2009

The Dutch Moodle users group (Ned-Moove) organised the fifth Dutch language Moodlemoot in Amsterdam last Wednesday. It was a successful event with nearly a hundred people attending and two excellent keynote speakers: Helen Foster and Martín Langhoff. Helen is Moodle’s community manager and Martín is an important core Moodle developer and currently architect of the school server in the OLPC project.

The programme of speakers was better than in any earlier Dutch moot, with tracks about education, business, digital pedagogy and sysadmin/development tracks. Nowadays events like this leave digital tracks and can be relived in a way through the Twitter messages, blog posts and shared slides. My ex-colleague and friend Marcel de Leeuwe wrote an interesting (Dutch) blog post about his experiences at the moot that includes his slides and my co-Ned-moove-board-member and friend Arjen Vrielink did a conceptual talk about Moodle networking. Many of the other speakers have put their slides online at the Moodlemoot 2009 website.

Moodle in the Netherlands finally seems to be taking of outside of secondary education. About half of the visitors did not come from the educational sector:

Sectors/Visitors at the Dutch Moodlemoot
Sectors/Visitors at the Dutch Moodlemoot

My own presentation was less about Moodle and more about learning this time. I talked about instructional principles that can be used to make sure you deliver top quality blended learning. The slides and audio are in Dutch and can be downloaded as a 5.3MB PDF file or viewed here:

[slideshare id=1513758&doc=090527willitblendslideshare-090531151216-phpapp01]

All in all a great event. I am looking forward to next year, it will most probably be in Belgium.

Withishness or How do you Predict the Quality of a Teacher?

Image by Joost Swarte
Image by Joost Swarte

For most of the years that I worked as a teacher at the Open Schoolgemeenschap Bijlmer I was a part time coach for new teachers. The goal was to try and help them be a better educator in a new school. I always had the feeling that my input had very little effect: some teachers seemed to get it intuitively, others would never learn. Malcom Gladwell, author of the highly enjoyable The Tipping Point and Blink has written an article for the New Yorker titled Most Likely to Succeed, How do we hire when we can’t tell who’s right for the job?. It partially addresses this question.

He introduces the topic by explaining how difficult it is for scouts to predict which successful college football quarterbacks will be successful in the National Football League (NFL). These scouts have developed different methodologies to select players for the draft, but they haven’t hit on a great predictor yet.

There are certain jobs where almost nothing you can learn about candidates before they start predicts how they how they’ll do once they are hired. So how do we know how to choose in cases like that? In recent years, a number of fields have begun to wrestle with this problem, but none with such profound social consequences as the profession of teaching.

The quality of teachers is highly variable. There is a big difference between the best teachers and bad teachers:

Eric Hanushek, an economist at Stanford, estimates that the students of a very bad teacher will learn, on average, half a year’s worth of material in one school year. The students in the class of a very good teacher will learn a year and a half’s worth of material. That difference amounts to a year’s worth of learning in a single year. Teacher effects dwarf school effects: your child is actually better off in a “bad” school with an excellent teacher than in an excellent school with a bad teacher. Teacher effect are also much stronger than class-size effects. You’d have to cut the average class almost in half to get the same boost that you’d get if you switched from an average teacher to a teacher in the eighty-fifth percentile.

Bob Pianta is doing research by taping teachers as they explain things and interact with a class. They then closely watch these tapes and try to extract the competencies of a great teacher.

Educational-reform efforts typically start with a push for higher standards for teachers – that is, for the academic and cognitive requirements for entering the profession to be as stiff as possible. But after you’ve watched Pianta’s tapes, and seen how complex the elements of effective teaching are, this emphasis on book smarts suddenly seems peculiar. [..]
A group of researchers [..] investigated whether it helps to have a teacher who has earned a teaching certification or a master’s degree. Both are expensive, time-consuming credentials that almost every district expects teachers to acquire; neither makes a difference in the classroom. Test scores, graduate degrees and certifications – as much as they appear related to teaching prowess – turn out to be about as useful in predicting success as having a quarterback throw footballs into a bunch of garbage cans.

Koumin did research into desist behaviour (stopping some kind of misbehaviour). He found that teachers need to have an ability which he calls “withisness” which he defines as:

“[..] a teacher’s communicating to the children by her actual behavior (rather than by verbally announcing: ‘I know what’s going on’) that she knows what the children are doing, or has the proverbial ‘eyes in the back of her head’.” It stands to reason that to be a great teacher you have to have withishness. But how do you know whether someone has withisness until she stands up in front of a classroom of twenty-five wiggly Janes, Lucys, Johns, and Roberts and tries to impose order?

In the field of financial-advice, companies have the same problem: no one knows in advance who will become a high performing financial adviser. Recruiters in that field typically interview a thousand people (keeping the gates wide open) and pick out about 1 in 20. These recruits will go through an extensive training camp in which they need to obtain a minimum number of clients and have a minimum number of meetings in a certain amount of time. If they manage this, then they are hired.

This example suggest that for the teaching profession:

[..] we shouldn’t be raising the standards. We should be lowering them, because there is no point in raising standards if standards don’t track with what we care about. Teaching should be open to anyone with a pulse and a college degree – and teachers should be judged after they have started their jobs, not before. That means that the profession needs to start the equivalent of [the financial-advice field’s] training camp. It needs an apprenticeship system that allows candidates to be rigorously evaluated.

Is this research valuable for the Dutch policy makers in trying to solve our looming educational crisis? I have to admit I haven’t followed Dutch educational policy very closely but I can imagine a couple of things that are relevant to this topic:

  • The Dutch currently have a shortage of teachers. This shortage will get bigger in the next couple of years. Schools have trouble finding teachers for certain topics, let alone find great teachers. Lowering the barrier for HBO and WO educated people to be let into the teaching profession might become a necessity. It is good to know that this will not necessarily be a bad thing for the quality of the teaching (my years as a coach confirm this for me).
  • How do you ethically arrange for affordable apprenticeships in schools? When the budding financial advisers fail, they only incur costs to the company that was trying to hire them. When an apprentice teacher fails, a whole group of children will have had a bad educational experience. We need a framework in which we can safely try and find out who is a great teacher and who isn’t.
  • Gladwell’s article refers to teacher salaries. These are currently extremely rigid. I used to say that I could predict what I would earn in 15 years time. If we want to rate teachers based on their actual performance, then we should also try and go to a system which rewards excellent performance in some way. The introduction of “scale 11”  in the Netherlands has not had this effect. Which school in the Netherlands will be the first to pay their teachers according to performance? I would love to see that happen!