Today was the second day of the 2012 PICNIC festival in Amsterdam. My notes about the first day are available here. Below my notes and thoughts on day 2:
Hood is from AKQA a (marketing? branding? ad?) agency and sponsor of the festival that helps brands “improve business performance through innovation”. He talked about how in our current times it is incredibly necessary to try things and to make sure you learn from whatever it is that you try. According to Hood whenever you learn you can consider yourself to be successful. He quoted Wayne Gretzky who said: “You miss 100% of the shots you don’t take”. Having learned something you have to act on it and follow it through.
His reference to The Selfish Gene was a bit thin: “evolve or die” (meaning you need to keep learning) and “the genepool needs to be diverse” (meaning you need to have an ecosystem of partners).
Finally he referenced an interesting Disney project around gesture recognition on normal surfaces (like a door knob):
Rupert Turnbull – An Inside Job: Tales from a Corporate Startup
Turnbull is the publisher of Wired UK. He talked about intrapeneurship (although I am not sure what he meant to say other than that we should cherish intrapeneurs). He beliefs we are all born with an entrepeneurial spirit, but that we don’t all use this spirit when we grow up. Turnbull is a good storyteller and shared his own forays into the world of starting businesses. He also discussed how disruption can be an opportunity: Wired UK has an incredibly diverse sets of business outlets: website, magazine (print and tablet), podcast, consulting, events, hospitality, retail, etc.
Louisa Heinrich – I am Superman
Heinrich works for Fjord and has no slides (brave!). She talked about how the extended Quantified Self movement and its thinking can make us better human beings. Our lives are made of thousands of decisions every day without us even being conscious about many of those decisions. Our brains process massive amounts of data and it is an illusion to think that computers can just take over that task.
We are inherently narrative creatures. We think of our own lives as a set of very rich stories and we cannot help but see patterns in these stories. She loves the ideas of technology helping us creating stories about ourselves on the basis of the data that is in our lives. When this happens we should all have the power to decide who gets to look at our data though.
I’ve put some thought into the quantified self and how this relates to learning myself. There is a summary of a talk I did on that topic in Dutch or in English.
Ross Ashcroft – No More Business As Usual
Ashcroft is from Motherlode and directed Four Horsemen, a film about the fundamental flaws in our economic system:
His talk was also mainly about storytelling. He showed the Hollywood formula:
The Hollywood Formula
On the basis of these plot elements Ashcroft told a story about a new way of doing business and “new ownership” (the theme of PICNIC). Similarly to the talks of Turnbull and Hood this seemed to be more about how you say something than what you say. I’m left with barely any content… Yes, the world is changing. Now what?
Elizabeth Stark – The Democratization of Knowledge and Innovation
Stark talked about the largest online protest in history: against SOPA. She described how the media portrayed the demonstrations as a top down approach from a set of Silicon Valley executives, whereas in reality it very much was a bottom-up, decentralized and chaotic movement. Stark sees this as a way of working and innovating in the future: harnessing the creativity of millions of people who realise that you can learn anything you want, that experts are made (rather than born) and you don’t need a PhD to innovate.
Farid Tabarki – Burdened with Radical Freedom
Tabarki (a trendwatcher with his own company Studio Zeitgeist) started his talk by looking back at the rise of Lady Gaga who rose to the position of most influential woman in media in only two to three years. She was able to do this because of three things:
In the past you needed MTV to become well known. Lady Gaga uses a platform where anybody can tune in anytime (2 billion views on her YouTube channel)
Before you could only communicate with your fans through magazines. She has around 30 million followers on Twitter.
In the past you had to make sure your records were in physical stores, now you have global instant delivery with things like iTunes.
We are all little Lady Gagas: we are also liberated from the constraints of the past and we live in the age of digital decentralization. The next part of his talk focused on education (the usual Coursera-like examples). These new ways of doing education are based on the fact that one size no longer fits all. Other fundamental changes are related to sharing, transparency (check out this Norwegian website showing the income of all Norwegians for an example of true radical transparency). Finally, we will also have a much more hybrid approach to things.
How will we go from the old centralized system to the new system? Will it be a revolution or a transformation? One thing is for sure: we need take some risks.
Cathal Garvey – Enter Bio-Hacking!
Garvey is a biohacker and an academic (his slides actualy have content, unique in PICNIC):
Garvey’s R&D interests
His wish is for this “most fundamental technology of them all” to be democratized. Garvey showed quotes from Bill Gates and Freeman Dyson saying how important biotechnology will be in the future (“the machine language of life”). Biotechnology as the original open source technology, it is there for anyone to hack on.
Why biohacking? Basically because it is about the ownership of self. 20% of the Human genome is currently patented (WTF?!). So there is a rich community of hackers (in hackspaces and dedicated biolabs) and biopunkers using things like the OpenPCR (for thermocycling) trying to democratize access to this type of technology and genetic information.
Jon Lombardo – HealthyShare: Because Friends are Good for Your Health
Lombardo leads social media for GE and talked about their new app: HealthyShare, a way to let your friends help you with your health challenges. GE sees health as a social thing. There are four things you do to or with others when it comes to health:
Well-wishing
Researching
Inspiring
Teaching
The app transfers these pre-existing things to the online domain (unfortunaty this is another app that is heavily based on Facebook). Right now the app is mainly focused on what he calls “casual health”. They want to move it to the more serious health concerns.
Tim O’Reilly – The Clothesline Paradox and the Sharing Economy
I saw O’Reilly being interviewed on the same topic at SxSW and wrote a blogpost about it. His truly excellent talk today (refreshingly full of content compared to the morning) was mainly a rehashing of what was discussed there.
Humberto Schwab, the “innovation philosopher for business” who used to be my philosophy teacher at the Montessori Lyceum and was called Huib then, led a Socratic conversation with a few of the speakers of the day.
Schwab started by outlining the basic rules for the Socratic method (as one way of battling the intellectual fallacy and putting the practical knowledge and practical intelligence in the center of our acting):
You can only get the floor when you ask for it by raising your hand, and only then when the chair gives you the floor
There is no discussion, you are in a process of thinking together and trying to answer a question
Before you can speak, you have to be capable of repeating what the person before you said and you have to be able to summarize the previous 15 minutes of dialogue
You are not allowed to refer to books, investigations or other smart people
You have to use simple and concrete language
The chair will be a philosopher, who will not provide any content but will make sure that all dimensions of the question are explored by creating the space for that
If the rules madden you then you can ask for a timeout
He then asked the four speakers to come up with one philosophic question each. The speakers asked the following questions:
Why do people do things for eachother without necessarily getting something in return?
Do we own ourselves?
What am I willing to share as a human being?
Are we losing leadership?
I focused more on the methodology than on the contents of the discussion, very interesting!
Cardboarders
Cardboarders is “a blog about artists, engineers, architects and people with a fetish for cardboard.” They created a giant cardboard marble run in the main hall of the Eye:
Another appstore! Rafael Sidi from Elsevier kicked of the second day with a talk titled “Bring in ‘da Developers, Bring in ‘da Apps – Developing Search and Discovery Solutions Using Scientific Content APIs” (the slightly ludicrous title was fashioned after this).
He opened his talk with this Steve Ballmer video which, if I was the CIO of any company, would seriously make me reconsider my customer relationship with Microsoft:
(If you enjoyed that video, make sure you watch this one too, first watch it with the sound turned off and only then with the sound on).
Sidi is responsible for Elservier’s SciVerse platform. He has seen that data platforms are increasingly important, that there is an explosion of applications and that people work in communities of innovation. He used Data.gov as an example: it went from 47 sources to 220,000+ sources within a year’s time and has led to initiatives like Apps for America. We need to have an “Apps for science” too. Our current scientific platforms make us spend too much time gathering instead of analysing information and none of them really understand the user’s intent.
The key trends that he sees on the web are:
Openness and interoperability (“give me your data, my way”). Access to APIs helps to create an ecosystem.
Personalization (“know what I want and deliver results on my interest”). Well known examples are: Amazon, Netflix and Last.fm
Collaboration & trusted views (“the right contacts at the right time”). Filtering content through people you trust. “Show me the articles I’ve read and show me what my friends have right differently from me”. This is not done a lot. Sidi didn’t mention this but I think things like Facebook’s open API are starting to deliver this.
So Elsevier has decided to turn SciVerse, the portal to their content, into a platform by creating an API with which developers can create applications. Very similar to Apple’s appstore this will include a revenue sharing model. They will also nurture a developers community (bootstrapping it with a couple of challenges).
He then demonstrated how applications would be able to augment SciVerse search results, either by doing smart things with the data in a sidebar (based on aggregated information about the search result) or by modifying a single search result itself. I thought it looked quite impressive and thought it was a very smart move: scientific publishers seem to be under a lot of pressure from things like Open Access and have been struggling to demonstrate their added value in this Internet world. This could be one way to add value. The reaction from the audience was quite tough (something Sidi already preempted by showing an “I hate Elsevier”-tweet in his slides). One audience member: “Elsevier already knows how to exploit the labour of scientists and now wants to exploit the labour of developers too”. I am no big fan of large publisher houses, but thought this was a bit harsh.
Knowledge Visualization Wolfgang Kienreich demoed some of the knowledge visualization products that the Know-Center has developed over the years. The 3D knowledge space is not available through the web (it is licensed to a German encyclopedia publisher), but showed what is possible if you think hard about how a user should be able to navigate through large knowledge collections. Their work for the Austrian Press Agency is available online in a “labs” evironment. It demonstrates a way of using faceted search in combination simple but insightful visualizations. The following example is a screenshot showing which Austrian politicians have said something about pensions.
APA labs faceted visual search
I have only learned through writing this blog post that Wolfgang is interested in the Prisoner’s Dilemma. I would have loved to have talked to him about Goffman’s Expression games and what they could mean for the ways decisions get made in large corporations. I will keep that for a next meeting.
Knowledge Work
This track was supposed to have four talks, but one speaker did not make it to the conference, so there were three talks left.
The first one was provocatively titled “Does knowledge worker productivity really matter?” by Rainer Erne. It was Drucker who said that is used to be the job of management to increase the productivity of manual labour and that is now the job of management to make knowledge workers more productive. In one sense Drucker was definitely right: the demand for knowledge work is increasing all the time, whereas the demand for routine activities are always going down.
Erne’s study focuses on one particular part of knowledge workers: expert work which is judgement oriented, highly reliant on individual expertise and experience and dependent on star performance. He looked at five business segments (hardware development, software development, consulting, medical work and university work) and consistently found the same five key performance indicators:
business development
skill development
quality of interaction
organisation of work
quality of results
This leads Erne to belief that we need to redefine productivity for knowledge workers. There shouldn’t just be a focus on quantity of the output, but more on the quality of the output. So what can managers do knowing this? They can help their experts by being a filter, or by concentrating their work for them.
This talk left me with some questions. I am not sure whether it is possible to make this distinction between quantitative and qualitative output, especially not in commercial settings. The talk also did not address what I consider to be the main challenge for management in this information age: the fact that a very good manual worker can only be 2 or maybe 3 times as productive as an average manual worker, whereas a good knowledge worker can be hundreds if not thousands times more productive than the average worker.
Robert Woitsch talk was titled “Industrialisation of Knowledge Work, Business and Knowledge Alignment” and I have to admit that I found it very hard to contextualize what he was saying into something that had any meaning to me. I did think it was interesting that he really went in another direction compared to Erne as Woitsch does consider knowledge work to be a production process: people have to do things in efficient ways. I guess it is important to better define what it is we actually mean when we talk about knowledge work. His sites are here: http://promote.boc-eu.com and http://www.openmodels.at.
Finally Olaf Grebner from SAP research talked about “Optimization of Knowledge Work in the Public Sector by Means of Digital Metaphors”. SAP has a case management system that is used by organisations as a replacement for their paper based system. The main difference between current iterations of digital systems and traditional paper based systems is that the latter allows links between the formal case and the informal aspects around the case (e.g. a post-it note on a case-file). Digital case management systems don’t allow informal information to be stored.
So Grebner set out to design an add-on to the digital system that would link informal with formal information and would do this by using digital metaphors. He implemented digital post-it notes, cabinets and ways of search and his initial results are quite positive.
Personally I am bit sceptical about this approach. Digital metaphors have served us well in the past, but are also the cause for the fact that I have to store my files in folders and that each file can only be stored in one folder. Don’t you lose the ability to truly re-invent what a digital case-management system can do for a company if you focus on translating the paper world into digital form? People didn’t like the new digital system (that is why Grebner was commissioned to do make his prototype I imagine). I believe that is because it didn’t allow the same affordances as the paper based world. Why not focus on that first?
Graz Kunsthaus, photo by Marion Schneider & Christoph Aistleitner, CC-licensed
Knowledge Management and Learning
This track had three learning related sessions.
Martin Wolpers from the Fraunhofer Institute for Applied Information Technology (FIT) talked about the “Early Experiences with Responsive Open Learning Environments”. He first defined each of the terms in Responsive Open Learning Environments:
Responsive: responsiveness to learners’ activities in respect to learning goals
Open: openness for new configurations, new contents and new users
Learning Environment: the conglomerate of tools that bring together people and content artifacts in learning activities to support them in constructing and processing information and knowledge.
The current generation of Virtual Learning Environments and Learning Management Systems have a couple of problems:
Lack of information about the user across learning systems and learning contexts (i.e. what happens to the learning history of a person when they switch to a different company?)
Learners cannot choose their own learning services
Lack of support for open and flexible personalized contextualized learning approach
Fraunhofer is making an intelligent infrastructure that incorporates widgets and existing VLE/LMS functionality to truly personalize learning. They want to bridge what people use at home with what they use in the corporate environment by “intelligent user driven aggregation”. This includes a technology infrastructure, but also requires a big change in understanding how people actually learn.
They used Shindig as the widget engine and Opensocial as the widget technology. They used this to create an environment with the following characteristics:
A widget based environment to enable students to create their own learning environment
Development of new widgets should be independent from specific learning platforms
Real-time communication between learners, remote inter-widget communication, interoperable data exchange, event broadcasting, etc.
He used a student population in China as the first people to try the system. It didn’t have the uptake that he expected. They soon realised that this was because the students had come to the conclusion that use or non-use of the system did not directly affect their grades. The students also lacked an understanding of the (Western?) concept of a Personal Learning Environment. After this first trial he came to a couple of conclusions. Some where obvious like that you should respect the cultural background of your students or that responsive open learning environments create challenges on the technology and the psycho-pedagogical side. Other were less obvious like that using an organic development process allowed for flexibility and for openly addressing emerging needs and requirements and that it makes sense to enforce your own development to become the standard.
For me this talk highlighted the still significant gap that seems to exist between computer scientists on the one side and social scientists on the other side. Trying out Personal Learning Environments in China is like sending CliniClowns to Africa: not a good idea. Somebody could have told them this in advance, right?
Next up was a talk titled “Utilizing Semantic Web Tools and Technologies for Competency Management” by Valentina Janev from the Serbian Mihajlo Pupin Institute. She does research to help improve the transferability and comparability of competences, skills and qualifications and to make it easier to express core competencies and talents in a standardized machine accessible way. This was another talk that was hard for me to follow because it was completely focused on what needs to happen on the (semantic) technical side without first giving a clear idea of what kind of processes these technological solutions will eventually improve. A couple of snippets that I picked up are that they are replacing data warehouse technologies with semantic web technologies, that they use OntoWiki a semantic wiki application, that RDF is the key word for people in this field and that there is thing called DOAC which has the ambition to make job profiles (and the matching CVs) machine readable.
The final talk in this track was from Joachim Griesbaum who works at the Institute of Information Science and Language Technology. The title of his talk must have been the longest in the conference: “Facilitating collaborative knowledge management and self-directed learning in higher education with the help of social software, Concept and implementation of CollabUni – a social information and communication infrastructure”, but as he said: at least it gives you an idea what it is about (slides of this talk are available here, Griesbaum was one of the few presenters that made it clear where I could find the slides afterwards).
A lot of social software in higher education is used in formal learning. Griesbaum wants to focus on a Knowledge Management approach that primarily supports informal learning. To that end he and his students designed a low cost (there was no budget) system from the bottom up. It is called CollabUni and based on the open source e-portfolio solution (and smart little sister of Moodle) Mahara.
They did a first evaluation of the system in late 2009. There was little self-initiated knowledge activity by the 79 first year students. Roughly one-third of the students see an added value in CollabUni and declare themselves ready for active participation. Even though the knowledge processes that they aimed for don’t seem to be self-initiating and self-supporting, CollabUni still shows and stands for a possible low-cost and bottom-up approach towards developing social software. During the next steps of their roll out they will pay attention to the following:
Social design is decisively important
Administrative and organizational support components and incentive schemes are needed
Appealing content (for example an initial repository of term papers or theses)
Identify attractive use cases and applications
Call me a cynic, but if you have to try this hard: why bother? To me this really had the feeling of a technology trying to find a problem, rather than a technology being the solution to the problem. I wonder what the uptake of Facebook is with his students? I did ask him the question and he said that there has not been a lot of research into the use of Facebook in education. I guess that is true, but I am quite convinced there is a lot use of Facebook in education. I believe that if he had really wanted to leverage social software for the informal part of learning, he should have started with what his students are actually using and try to leverage that by designing technology in that context, instead of using another separate system.
Collaborative Innovation Networks (COINs)
The closing keynote of the conference was by Peter A. Gloor who currently works for the MIT Center for Collective Intelligence. Gloor has written a couple of books on how innovation happens in this networked world. Though his story was certainly entertaining I also found it a bit messy: he had an endless list of fascinating examples that in the end supported a message that he could have given in a single slide.
His main point is that large groups of people behave apparently randomly, but that there are patterns that can be analysed at the collective level. These patterns can give you insight into the direction people are moving. One way of reading the collective mind is by doing social network analysis. By combining the wisdom of the crowd with the wisdom of groups of experts (swarms) it is possible to do accurate predictions. One example he gave was how they had used reviews on the Internet Movie Database (the crowd) and on Rotten Tomatoes (the swarm) to predict on the day before a movie opens in the theatres how much the movie will bring in in total.
The process to do these kinds of predictions is as follows:
COIN cycle
This kind of analysis can be done at a global level (like the movie example), but also in for example organizations by analysing email-archives or equipping people with so called social badges (which I first read about in Honest Signals) which measure who people have contact with and what kind of interaction they are having.
He then went on to talk about what he calls “Collaborative Innovation Networks” (COINs) which you can find around most innovative ideas. People who lead innovation (think Thomas Edison or Tim Berners-Lee) have the following characteristics:
There are well connected (they have many “friends”)
They have a high degree of interactivity (very responsive)
They share to a very high degree
All of these characteristics are easy to measure electronically and thus automatically, so to find COINs you find the people who score high on these points. According to Gloor high-performing organizations work as collaborative innovation networks. Ideas progress from Collaborative Innovation Network (COIN) to Collaborative Learning Network (CLN) to Collaborative Interest Network (CIN).
Twitter is proving to be a very useful tool for this kind of analysis. Doing predictions for movies is relatively easy because people are honest in their feedback. It is much harder for things like stock, because people game the system with their analysis. Twitter can be used (e.g. by searching for “hope”, “fear” and “worry” as indicators for sentiment) as people are honest in their feedback there.
Finally he made a refence in his talk to the Allen curve (the high correlation between physical distance and communication, with a critical distance of 50 meters for technical communication). I am sure this curve is used by many office planners, but Gloor also found an Allen curve for technical companies around his university: it was about 3 miles.
Interesting Encounters
Outside of the sessions I spoke to many interesting people at the conference. Here are a couple (for my own future reference).
It had been a couple of years since I had last seen Peter Sereinigg from act2win. He has stopped being a Moodle partner and now focuses on projects in which he helps global virtual teams in how they communicate with each other. There was one thing that he and I could fully agree on: you first have to build some rapport before you can effectively work together. It seems like such an obvious thing, but for some reason it still doesn’t happen on many occasions.
Twitter allowed me to get in touch with Aldo de Moor. He had read my blog post about day 1 of this conference and suggested one of his articles for further reading about pattern languages (the article refers to a book on a pattern language for communication which looks absolutely fascinating). Aldo is a independent research consultant in the field of Community Informatics. That was interesting to me for two reasons:
He is still actively publishing in peer reviewed journals and speaking at conferences, without being affiliated with a highly acclaimed research institute. He has written an interesting blog post about the pros and cons of working this way.
I had never heard of this young field of community informatics and it is something I would like to explore further.
I also spent some time with Barend Jan de Jong who works at Wolters Noordhoff. We had some broad-ranging discussions mainly about the publishing field: the book production process and the information technology required to support this, what value a publisher can still add, e-books compared to normal books (he said how a bookcase says something about somebody’s identity, I agreed but said that a digital book related profile is way more accessible than the bookcase in my living room, note to self: start creating parody GoodReads accounts for Dutch politicians), the unclear if not unsustainable business model of the wonderful Guardian news empire and how we both think that O’Reilly is a publisher that seem to have their stuff fully in order.
Puzzling stuff
There were also some things at I-KNOW 2010 that were really from a different world. The keynote on the morning of the 3rd day was perplexing to me. Márta Nagy-Rothengass titled the talk “European ICT Research and Development Supporting the Expansion of Semantic Technologies and Shared Knowledge Management” and opened with a video message of Neelie Kroes talking in very general terms about Europe’s digital agenda. After that Nagy-Rothengass told us that the European Commission will be nearly doubling its investment into ICT to 11 billion Euros, after which she started talking about the “Call 5” of “FP7” (apparently that stands for the Seventh Framework Programme), the dates before which people should put their proposals in, the number of proposals received, etc., etc., etc. I am pro-EU, but I am starting to understand why people can make a living advising other people how best to apply for EU grants.
Another puzzling thing was the fact that people like me (with a corporate background) thought that the conference was quite theoretical and academic, whereas the researchers thought everything was very applied (maybe not enough research even!). I guess this shows that there is quite a schism between universities furthering the knowledge in this field and corporations who could benefit from picking the fruits of this knowledge. I hope my attendance at this great conference did its tiny part in bridging this gap.
