PICNIC Festival 2012 Day One

Today was the first day of the seventh edition of the PICNIC festival in Amsterdam (hashtag #picnic12. The festival’s goal is “to discover opportunities for transformation: processes, cultures, products, services, models and experiences”. The theme for the year is New Ownership: the shift from top down to bottom up. This is my first time attending the festival. I am on the lookout for interesting insights and connections around the topic of how to innovate at scale. Below some of my general notes and thoughts on the day.

George Dyson – There is Plenty of Room at the Top

Dyson‘s title is of course a reference to Feynman’s 1959 talk There’s Plenty of Room at the Bottom. He talked a bit about Feynman’s role at Los Alamos. The digital world we live in today is the result of a “deal with the devil”: if scientist would help the government get nuclear weapons then they would get the computers.

There is room at the bottom, but there is also room at the top: a development of a global intelligence through networked machines and computation at all levels. We are starting to make machines that can think, machines that can replicate themselves and evolve. The founders of the computing age already saw this coming and questioned what this would mean and where it would take us (e.g. Norbert Wiener in Cybernetics).

His whole talk was looking back at what people have said 50-100 years ago and how those statements translate to current times. I can see why the festival programmers decided to open with him, but his talk was all description and very little prescription which made it less than interesting for me.

Byron Reese – The Great Disconnect

Reese started talking about how it used to be that most of the basic elements of life where decided for you at birth. A lot of aspects of your life came from where you were born and in what type of family. These things did not change, there was very little mobility. Today, if there is something about your life you don’t like, you have the ability to change it: you are unthethered. Who you are is no longer a set of circumstances, instead it is a set of choices. There is self-determination. If we combine that with the freedom of conscience then we can have a set of beliefs that can actually underpin a nation.

These changes are driven by the enormous amounts of technological developments that are happening around us. He thinks we are on the cusp of eliminating poverty, hunger and disease by solving them as technological problems (this reminds me of the book Abundance I recently read). I guess Reese is a true techno-optimist (unfortunately without the sense to talk about how many people in the word aren’t “unthethered” yet). He beliefs that even though we are unthethered, we aren’t used to that yet and still behave as if we are thethered in many ways. His advice: “make the most of it”.

Rich Pell – Strategies in Genetic Copy-Protection

Pell is director of the Center for PostNatural History, basically a museum dedicated to living things that were altered by people.

PostNatural is an adjective defined as biological life that has been intentionally and heritably altered by humans. This usually requires human mediated and controlled production. This leads to ethical questions, mainly around the ownership of life. There are now patents on life forms (Pasteur actually had the first patent on a life form: on yeast for beer) and a few strategies for genetic copy prevention are emerging:

  • Security through obscurity: not giving any information about what your organism is or does.
  • Genetic control: built-in reproductive control in the genes, initially a way to make sure that it was possible to contain the genetically engineered organism.
  • Contractual agreement: a contract that prohibits breeding (standard in pure-bred lines for dogs for example).

Pell then showed Monsanto’s terms of agreement for farmers wanting to use their seeds. A legal text scrolled by for a long time of which the main point is that the seed is single-use and that the farmer doesn’t own the seed. You agree to the terms by opening the bag of seeds. Pell had to do some smart legal and physical “hacking” to be able to put Monsanto corn legally in their museum.

Dale Stephens – The Empowered Learner

Stephens didn’t enjoy school when he was twelve. He found a group of unschoolers and quit school with the reluctant permission of his parents.

Unschooling is a set of ideas that try to solve the current failings of education (cost are going up, while value of the education is going down (see here), no equality of opportunity, academic rigour disappearing). The term was coined by John Holt who wrote two books titled How Children Learn and How Children Fail. Holt was inspired by theSummerhill school (the school as a democratic community). Growing without schooling was a magazine that came out of this movement. I am surprised Stephens did not quote Illich’ Deschooling Society which will become a very important text in the next few years I believe (it is listed on the uncollege reading list I now see).

Unschooling is not the same as homeschooling. It isn’t isolating, Stephens learned in a group of 30 unschoolers who created their own learning experiences (“collaborative learning groups”). The basic idea is to trust people’s innate capacity to be curious.

When he didn’t go to college he was asked: “But what about beer and the girls?”. His standard answer to that question is now “I actually prefer guys and champagne”. Stephens has founded Uncollege (read the manifesto here) with the goal of decentralising education and has written the book Hacking Your Education through interviewing fifty people who have done something interesting with their lives without taking part in the traditional educational system.

Mike Lee- Macrometaengineering

Mike Lee talked about the creation of Appsterdam. Appsterdam is now 18 months old and Lee is the “mayor”. It is his attempt to create a tech ecosystem. In his talked he answered a few questions that I guess you could term macrometaengineering.

How do you attract entrepreneurs? You just have to better than the default (which Silicon Valley) and then you have to be easy to get to. One thing that is nice about Europe is the patent law. He quickly took a jab at patent law in the United States and how ridiculous it is to own ideas. Ideas come from zeitgeist, it is all about implementation.
How to create jobs? By making talented people and creating a technical labour surplus.
How to fund your company? It is incrediby easy to find money in the Netherlands. Check out le.mu.rs to see what he’ll be doing with his funding soon.
How to promote diversity? Very easy: stop discriminating and make sure that everybody is welcome.
How to open your data? How to keep your subsidies? How to resolve the crisis? Share the information with everyone in the world, please don’t care about borders.
How to build the future? Let’s figure it out if we are all fingers on the same hand. The future is ours to create.

I will have to take a closer look at Appsterdam as it seems like Lee has created a force for change out of nowhere.

Michael Schwarz – Re-Design for the Era of Sustainism

According to Schwarz we are in a new cultural era. To bring new culture into existence we first have to rename the world. So they came up with the word Sustainism (the new modernism: “less is more” is modernist, “do more with less” is sustainist) which is a lens to think about the world. Sustainist design is where connectivity (technology), sustainibility (nature) and community (people) meet. Everything is seen as interconnected and interdependent. Global goals are connected to local initiatives. Local is an ethical, aesthetic quality. Sustainism is not just the name for an era, it also is a movement and even an ethos. This makes sustainibility and social good the new drivers for innovation and design. Open source is the cultural operating system for this time. You are what you share (rather than what you have).

How can we design for sustainist qualities? And redesign the world? To summarize, you need to start with the following sustainist values in your design briefs and use them as key drivers for innovation:

  • Connectedness – everything is connected
  • Localism – Local as a quality
  • Sharing – You are what you share

Also check out Open Sustainist Design.

Bas van Abel – If You Can’t Open It, You Don’t Own It

Van Abel started his talk with a picture from Occupy Wallstreet of a guy holding up a board saying: “Shit is fucked up and bullshit”. He is convinced that it is important to open up stuff because that allows you to understand the systems behind the stuff and that will enable you to take action.

Companies don’t like you to open up their things. Nintendo uses proprietary screws so that you can’t open their DS devices. Our “Electronic Anorexia” is a driver for thinner and thinner devices. These devices (e.g. the latest generation of Macbooks) are nearly impossible to fix yourself.

Makezine has the following quote: “If you can’t open it, you don’t own it”. They see ownership not just as property, but also as engagement. They have published The Maker’s Bill of Rights.

Van Abel then showed the problem with mobile phones and how they are produced. To solve this problem he is working on Fairphone an effort to bring a fairly produced smartphone to the market.

Anne Shongwe – Empowering Bottom Up

Shongwe from Afroes is working on a process that tries to inspire young Africans to re-imagine Africa. How do you move the mindset of young people from hopelessness to entrepreneurial and progressive? Mobile is the fastest growing media platform in Africa and has surpassed even radio in its usage. 73% of Africans have a mobile phone and this will be 85% by 2015. 450 young people in Africa have access to a mobile phone. Many organisations in Africa already use mobile technology to their advantage.

The mobile revolution is a social revolution for young people. Young people love playing games, so they’ve decided to create educational games. Their first game is Moraba a mobile game on the topic of gender based violence. They’ve put quite a lot of thought into how this works pedagogically.

Bonnie Shaw – Playful Communities and Urban Experiments

Shaw is dean of a chapter of the Awesome Foundation in Washington DC. She described herself through a Venn-diagram (a nexus between people, place and technology). The first few minutes of her presentation was completely conceptual and used words like collective individualism, aggregated, scale, disruptive, networks, local, etc. She completely lost me as she did not relate these themes or words to anything concrete. She then went on to talk about Snap-Shot-City as her introduction to social technology.

The Awesome Foundation chapters fund projects through $1000 grants that are scraped together by the chapter members. An example of a funded project is Petworth Jazz Project (Why is EVERYTHING called a project nowadays? Why isn’t this called a festival or a concert? I am starting a crusade with The New Vocabuary against the use of the word). I guess this is basically a localised version of crowdfunding.

Cesar Harada – Open Hardware for the Environment

Cesar asks the question of whether open source technology can help clean up or ameliorate our man-made natural disasters. He was in Kenya working at the iHub when the BP Oil Spill happened. Ushahidi was used to map the oil spill. He was then invited to MIT to work on oil spill clean up technology. They were working on long term, expensive and patented technology. Even though this was his dream job he decided to quit, because he wanted to make more impact on the short term. He connected to the public laboratory which was mapping the oil spill with balloons. He then focused on trying to clean up the oil spill with robotic sailboats.

He started Protei in which already a couple of engineering problems that came from trying to drag something heavy and still sail into the wind seem to have been solved. They created a robot boat with two steering rudders (front and back) and the ability to articulate itself. The boat is actually creating a whole new set of physics for sailing. This is community-generated technology: people from all over the world help to iterate this open hardware design.

He calls this way of producing “using an innovation network”.

Daan Roosegaarde – The Business of Soft and Hard Capital

Daan Roosegaarde runs an international design laboratory for interactive projects. He thinks artist nowadays have to be half priest (ideology, the vision to go somewhere) and half entrepreneur (the ability to make it happen). He showed some interesting projects humanising technology.

Things like Dune which is a set of fibers reacting to their environment:

Or Intimacy a dress that changes transparency based on how intimate you are with somebody (as measured by your heartbeat):

And a few other of their projects. This was easily the best talk of the day.

Live Scrabble

The designers of the festival created a small game to get people talking to each other: playing scrabble with the letters on your badge. See some of the results here. If any team needs an “E” (worth five points) tomorrow, just ping me.

Moodle Changes its Approach to Mobile

Moodle for Mobile

Moodle for Mobile

I haven’t been blogging much about Moodle lately, but this news excited me very much, so I’ll do a quick write-up.

Moodle HQ has decided to move away from native mobile Moodle app development and will switch to developing with HTML 5 and the open source mobile development framework Phonegap. This will allow developers to work on a single codebase and compile a release for all mobile platforms simultaneously. The important part in the news item is this:

The app will be highly modular, and allow the community to contribute to development just like Moodle itself. [..] Although we will lose a little speed and smoothness in the interface when moving to HTML5, I think the idea of building up community effort around a cross-platform mobile client will far outweigh that and sets us up better for the long term. [..] The app will be licensed under the GPL. You are allowed to fork it and build your own custom apps if you wish. (Institutions may want to rebrand it and modify it for their own purposes).

This is the first open source project that I know of that has taken this approach. I’ve always found the way that the mobile space fragments development efforts irksome. I’ve also seen very few true open source projects targeting mobile technology. This masterstroke of Martin Dougiamas solves both of these problems. Once again he is at the vanguard of community based software development. His has my attention!

You can read more about the app here or check out its roadmap.

Update: I’ve now learned that this approach towards mobile started at CV&A Consulting, a Moodle partner in Spain. Kudos to Juan Leyva for coming up with Unofficial Moodle Mobile which will now drop the “unofficial” part!

Reflecting on South by Southwest (SxSW) 2012

SxSW: The Place to Be (photo CC-licensed by Debbs)

SxSW: The Place to Be (photo CC-licensed by Debbs)

It has been a few months since I attended SxSW in Austin. Time to do a bit of reflection and see which things have stuck with me as major takeaways and trends to remember.

Let me start by saying that going there has changed the way I think about learning and technology in many tacit ways that are hard to describe. That must have something to do with the techno-optimism, the incredible scale/breadth and the inclusive atmosphere. I will definitely make it a priority to go there again. The following things made me think:

Teaching at scale

One thing that we are now slowly starting to understand is how to do things at scale. Virtualized technology allows us to cooperate and collaborate in groups that are orders of magnitude larger than groups coming together in a physical space. The ways of working inside these massive groups are different too.

Wikipedia was probably one of the first sites that showed the power of doing things at this new scale (or was it Craigslist?). Now we have semi-commercial platforms like WordPress.com or hyper-commercial platforms like Facebook that are leveraging the same type of affordances.

The teaching profession is now catching on too. From non-commercial efforts like MOOCs and the Peer 2 Peer university to initiatives springing from major universities: Stanford’s AI course, Udacity, Coursera, MITx to the now heavily endowed Khan Academy: all have found ways to scale a pedagogical process from a classroom full of students to audiences of tens of thousands if not hundreds of thousands. They have now even become mainstream news with Thom Friedman writing about them in the New York Times (conveniently forgetting to mention the truly free alternatives).

I don’t see any of this in Corporate Learning Functions yet. The only way we currently help thousands of staff learn is through non-facilitated e-learning modules. That paradigm is now 15-20 years old and has not taken on board any of the lessons that the net has taught us. Soon we will all agree that this type of e-learning is mostly ineffectual and thus ultimately also non-efficient. The imperative for change is there. Events like the Jams that IBM organize are just the beginning of new ways of learning at the scale of the web.

Small companies creating new/innovative practices

The future of how we will soon all work is already on view in many small companies around the world. Automattic blew my mind with their global fully distributed workforce of slightly over a hundred people. This allows them to truly only hire the best people for the job (rather than the people who live conveniently close to an office location). All these people need to start being productive is a laptop with an Internet connection.

Automattic has also found a way to make sure that people feel connected to the company and stay productive: they ask people to share as much as possible what it is they are doing (they called it “oversharing”, I would call it narrating your work). There are some great lessons there for small global virtual teams in large companies.

The smallest company possible is a company of one. A few sessions at SxSW focused on “free radicals”. These are people who work in ever-shifting small project groups and often aren’t very bounded to a particular location. These people live what Charles Handy, in The Elephant and The Flea, called a portfolio lifestyle. They are obviously not on a career track with promotions, instead they get their feedback, discipline and refinement from the meritocratic communities and co-working spaces they work in.

Personally I am wondering whether it is possible to become a free radical in a large multinational. Would that be the first step towards a flatter, less hierarchical and more expertise-based organization? I for one wouldn’t mind stepping outside of my line (and out of my silo) and finding my own work on the basis of where I can add the most value for the company. I know this is already possible in smaller companies (see the Valve handbook for an example). It will be hard for big enterprises to start doing this, but I am quite sure we will all end up there eventually.

Hyperspecialization

One trend that is very recognizable for me is hyperspecialization. When I made my first website around 2000, I was able to quickly learn everything there was to know about building websites. There were a few technologies and their scope was limited. Now the level of specialization in the creation of websites is incredible. There is absolutely no way anybody can be an expert in a substantial part of the total field. The modern-day renaissance man just can’t exist.

Transaction costs are going down everywhere. This means that integrated solutions and companies/people who can deliver things end-to-end are losing their competitive edge. As a client I prefer to buy each element of what I need from a niche specialist, rather then get it in one go from somebody who does an average job. Topcoder has made this a core part of their business model: each project that they get is split up into as many pieces as possible and individuals (free radicals again) bid on the work.

Let’s assume that this trends towards specialization will continue. What would that mean for the Learning Function? One thing that would become critical is your ability to quickly assess expertise. How do you know that somebody who calls themselves and expert really is one? What does this mean for competency management? How will this affect the way you build up teams for projects?

Evolution of the interface

Everybody was completely focused on mobile technology at SxSW. I couldn’t keep track of the number of new apps I’ve seen presented. Smartphones and tablets have created a completely new paradigm for interacting with our computers. We have all become enamoured with touch-interfaces right now and have bought into the idea that a mobile operating system contains apps and an appstore (with what I like to call the matching “update hell”).

Some visionaries were already talking about what lies beyond the touch-based interface and apps (e.g. Scott Jenson and Amber Case. More than one person talked about how location and other context creating attributes of the world will allow our computers to be much smarter in what they present to us. Rather than us starting an app to get something done, it will be the world that will push its apps on to us. You don’t have to start the app with the public transport schedule anymore, instead you will be shown the schedule as soon as you arrive at the bus stop. You don’t start Shazam to capture a piece of music, but your phone will just notify you of what music is playing around you (and probably what you could be listening to if you were willing to switch channel). Social cues will become even stronger and this means that cities become the places for what someone called “coindensity” (a place with more serendipity than other places).

This is likely to have profound consequences for the way we deliver learning. Physical objects and location will have learning attached to them and this will get pushed to people’s devices (especially when the systems knows that your certification is expired or that you haven’t dealt with this object before). You can see vendors of Electronic Performance Support Systems slowly moving into this direction. They are waiting for the mobile infrastructure to be there. The one thing we can start doing from today is to make sure we geotag absolutely everything.

One step further are brain-computer interfaces (commanding computers with pure thought). Many prototypes already exist and the first real products are now coming to market. There are many open questions, but it is fascinating to start playing with the conceptual design of how these tools would work.

Storytelling

Every time I go to any learning-related conference I come back with the same thought: I should really focus more on storytelling. At SxSW there was a psychologist making this point again. She talked about our tripartite brain and how the only way to engage with the “older” (I guess she meant Limbic) parts of our brain is through stories. Her memorable quote for me was: “You design for people. So the psychology matters.”

Just before SxSW I had the opportunity to spend two days at the amazing Applied Minds. They solve tough engineering problems, bringing ideas from concept to working prototype (focusing on the really tough things that other companies are not capable of doing). What was surprising is that about half of their staff has an artistic background. They realise the value of story. I’m convinced there is a lot to be gained if large engineering companies would start to take their diversity statements seriously and started hiring writers, architects, sculptors and cineasts.

Open wins again

Call it confirmation bias (my regular readers know I always prefer “open”), but I kept seeing examples at SxSW where open technology beats closed solutions. My favourite example was around OpenStreetMap: companies have been relying on Google Maps to help them out with their mapping needs. Many of them are now starting to realise how limiting Google’s functionality is and what kind of dependence it creates for them. Many companies are switching to Open Street Map. Examples include Yahoo (Flickr), Apple and Foursquare.

Maybe it is because Google is straddling the line between creating more value than they capture and not doing that: I heartily agree with Tim O’Reilly and Doc Searl‘s statements at SxSW that free customers will always create more value than captured ones.

There is one place where open doesn’t seem to be winning currently and that is in the enterprise SaaS market. I’ve been quite amazed with the mafia like way in which Yammer has managed to acquire its customers: it gives away free accounts and puts people in a single network with other people in their domain. Yammer maximizes the virality and tells people they will get more value out of Yammer if they invite their colleagues. Once a few thousand users are in the network large companies have three options:

  1. Don’t engage with Yammer and let people just keep using it without paying for it. This creates unacceptable information risks and liability. Not an option.
  2. Tell people that they are not allowed to use Yammer. This is possible in theory, but would most likely enrage users, plus any network blocks would need to be very advanced (blocking Yammer emails so that people can’t use their own technology to access Yammer). Not a feasible option.
  3. Bite the bullet and pay for the network. Companies are doing this in droves. Yammer is acquiring customers straight into a locked-in position.

SaaS-based solutions are outperforming traditional IT solutions. Rather than four releases a year (if you are lucky), these SaaS based offerings release multiple times a day. They keep adding new functionality based on their customers demands. I have an example of where a SaaS based solution was a factor 2000 faster in implementation (2 hours instead of 6 months) and a factor 5000 cheaper ($100 instead of $500,000) than the enterprise IT way of doing things. The solution was likely better too. Companies like Salesforce are trying very hard to obsolete the traditional IT department. I am not sure how companies could leverage SaaS without falling in another lock-in trap though.

Resource constraints as an innovation catalyst

One lesson that I learned during my trip through the US is that affluence is not a good situation to innovate from. Creativity comes from constraints (this is why Arjen Vrielink and I kept constraining ourselves in different ways for our Parallax series). The African Maker “Safari” at SxSW showed what can become possible when you combine severe resource constraints with regulatory whitespace. Make sure to subscribe to Makeshift Magazine if you are interested to see more of these type of inventions and innovations.

I believe that many large corporations have too much budget in their teams to be really innovative. What would it mean if you wouldn’t cut the budget with 10% every year, but cut it with 90% instead? Wouldn’t you save a lot of money and force people to be more creative? In a world of abundance we will need to limit ourselves artificially to be able to deliver to our best potential.

Education ≠ Content

There is precious few people in the world who have a deep understanding of education. My encounter with Venture Capitalists at SxSW talking about how to fix education did not end well. George Siemens was much more eloquent in the way that he described his unease with the VCs. Reflecting back I see one thing that is most probably at the root of the problem: most people still equate education/learning to content. I see this fallacy all around me: It is the layperson’s view on learning. It is what drives people to buy Learning Content Management Systems that can deliver to mobile. It is why we think that different Virtual Learning Environments are interchangeable. This is why we think that creating a full curriculum of great teachers explaining things on video will solve our educational woes. Wrong!

My recommendation would be to stop focusing on content all together (as an exercise in constraining yourself). Who will create the first contentless course? Maybe Dean Kamen is already doing this. He wanted more children with engineering mindsets. Rather than creating lesson plans for teacher he decided to organise a sport- and entertainment based competition (I don’t how successful he is in creating more engineers with this method by the way).

That’s all

So far for my reflections. A blow-by-blow description of all the sessions I attended at SxSW is available here.

Open – What Happens When Barriers to Innovation Become Drastically Lower?

The final themed session at Lift 11 France is about OPEN – What happens when barriers to innovation become drastically lower?. From the introduction:

The Internet has radically open innovation systems in digital products, content and services. Today, the same is happening to manufacturing, finance, urban services, even health care and life sciences. What will this new innovation landscape look like?

First up is Juliana Rotich from GlobalVoices. Her talk is about Ushahidi which builds democratizing technology and is powered by open source.

The true size of Africa

The true size of Africa

She starts her talk by showing how large Africa truly is. Ushahidi shares a heritage of openness with the Internet. Africa is getting connected fast and the costs of the connection keeps on dropping. Eventually this will change the rural landscape. Initially a lot of web 2.0 services where local copies of silicon valley services, but now we are starting to see services being developed for true local (check out iHub).

Mobile technology plays an important part. The coverage is getting better. In 2015 they expect to have 7.2 billion non smartphones and 1.3 billion smartphones in Africa. Mobile money is an innovation that is a third world first. More than 20% of Kenia’s GDP flows trough the mobile money system. It is transforming many (government) services: for example prepaying for electricity.

By making the tools open source, people can take the tools, use their own data and make it their own: it really lowers the barriers for people to use the technology. Ushahidi as a platform is now used for all kinds of use-cases that were never imagined. Crowdmap has pushed the number of Ushahidi implementations to over 15.000.

Of course there are challenges: the last mile stays difficult. Nothing is as big a showstopper as power black outs. She then goes on to critique Facebook as a walled garden for its lack of generativity. When there are closed walls around technology it becomes much harder to innovate (hear, hear!). So her advice is to bet on generativity and open source.

Alexandra Deschamps-Sonsino has a talk titled Homesense project: agile and open innovation against all odds.

Homesense started with a blog post. She got a bit sick of the idea of the “smart” home. Every home is different. She thought it would be a good idea to give this new simple open technology to “normal” people without any specific interest in technology and let them use it in a creative commons way. She then went looking for people who were willing to get people to volunteer their home for experimentation. In the end they found 6 households in 4 countries.

The Homesense Kit

The Homesense Kit

So what happened? People were given a “homesense kit” based around the Arduino. The households worked with technological experts to create things that were useful to them, like a robot that would tell you when you left the toilet seat up, or a little map that would show you were the shared bike-hubs around your house had bikes available, or something that would turn off the light when there was enough light around the house.

Then suddenly the project received a cease and desist letter from a large manufacturer who has a trademark on the word “Homesense”. Luckily, after some legal advice, they could go on. Now they’ve been invited by the MoMa to exhibit their project in the Talk to me exhibition.

Open innovation is hard to do when you are an organization. It is very hard to do when you are a big business. Smaller outfits can do this much cheaper and get the results shared much more quickly.

The last speaker in this session about openness is Gabriel Borges talking about two initiatives based on open innovation. He will show how peer production can be the main factor of innovation.

Brazil is now the 5th largest Internet audience with only 38% penetration. A new digital middle class is coming up in Brazil and they are the most intense social media users in the world. Portuguese is the second most spoken language in Twitter and Brazil is the 2nd largest Youtube audience in the world. Why is this the case? Brazilians are social by nature. A global average social media user in the world has 120 network friends, in Latin America this is 176 and Brazil this is 230 friends.

What happens when you mix all these ingredients? You can get things like Queremos with five guys organizing concert by disintermediating all the people that are normally between a band and the attendee. It works like this:

Queremos

Another example is how they used WordPress to invite consumers to really help in designing a concept car. The Fiat Mio concept car had 17.000 consumers bringing in their 11.000 ideas in about 15 months. It is fundamentally changing the way that Fiat Brazil wants to work going forward.

What are the 3 key learnings from this?

  1. A collaborative environment should never be based on anarchy. Leadership, stimulation, organization and ground rules are very necessary.
  2. It doesn’t mean that everyone interested in your cause will feel thrilled to collaborate effectively. Make room for all interested people.
  3. Even for the most collaborative cause, at the end, the motivation for any and every participant will be extremely individualist.

Memory Feed: Reclaiming a Sense of Place through Mobile AR

Introduction

Jie-Eun Hwang and Yasmine Abbas are leading a workshop titled: Memory Feed: Reclaiming a Sense of Place through Mobile Augmented Reality. From their introduction:

With Mobile technologies, Augmented Reality (AR) entered a whole new phase. Mobile AR promises to enable in-situ activities and kinds of communications that allow people to solicit memories of places. Nevertheless, a series of mobile apps that simply overlay bubble icons on the camera viewfinder rather limit our imagination for what we could do with this (possibly) innovative, necessary, and if not useful channel of communication.

This session is held in a small sweaty square room in a building that has the boring non-appeal that only municipal buildings can have. After a struggle with both the beamer and the Internet connection (for security reasons nobody can go on the network…) we manage to get going.

The group of participants is diverse: there are some people who consult around social media or around innovation (e.g. Merkapt), there is somebody working in the research department of an office furniture manufacturer and thinking about the future of work and the workspace, there is a student who is building a web platform for managing student events, there is the CTO of Evenium, the app that is used at the conference and there is somebody who has started an organisation focused on urban memory as a way to improve the perception of the suburbs.

Jie-Eun is teaching in the department of architecture in the university in Seoul. Yasmine is also an architect, writing a book a neo-nomadism. They both focus on how to integrate digital technologies in the urban fabric. They are currently focused on mobile technologies, mainly augmented reality. How we translate our memories into digital media. Can these technologies be used to regain a sense of space when travelling through the city as a nomad.

Mobile Augmented Reality

Jie-Eun is part of a team developing an AR management platform for the web titled Cellophane funded by the culture/tourism ministry. One part of the project is mapping cultural expressions (like movies, drama, pictures, drawings and advertising) onto the city. Imagine being able to watch a movie and seeing a place you are interested in. You would then be able to visit the place either virtually or in real life. It can also work in the other direction: what movies are shot in the area? The tool comes with a nice admin interface allowing you to match the cultural expression to the physical space with a simple point and click interface.

They have the ambition to push beyond the current capabilities of apps like Layar. They overlay some icons and text on the camera view. For some reason it is quite difficult to use and doesn’t have a very good user experience.

Use cases

What invisible elements can we reveal through this medium? What types of data would we like to get (that go beyond the obvious things like gaming and tourism). In small groups we prototyped a couple of ideas using a use-case template.

I worked with Catherine Gall, Director of Workspace Futures at Steelcase. We first thought about the potential for mobile augmented technology to help in never making the same mistake twice. This could be at the level of the individual, the organisation or maybe even larger concepts like cities. How come you make the same mistake on that tax form every year? Why do you go a second time to a restaurant that you don’t like. We reflected on how a sense of space could help you in memorize things. We finally settled on an idea titled Location based well-being analytics. Certain places (in the sense of locations, but also spaces), events and situations affect our well-being in a consistent matter (be it positively or negatively) without us necessarily being aware of that. Many companies our now designing little monitors that measure your body for things like activity/movement, calorie intake, blood pressure, temperature, sugar levels and more. In the future these devices might even measure some form of quantified emotional state. Some mobile technology could combine your (intended) location with the historical data of these devices to predict how the location will affect your well-being and give out recommendations. This could be useful for people with fragile health or people who are rehabilitating. Alternatively it could just help people become more aware of their own well-being and how the environment affects this.

Other groups had ideas like:

  • Moody community: in a community you would have a wall where you would be able to see the mood of the community as it is aggregated by individual “mood” statements by the residents of the community. This could actually help build a community. Who would use this data?
  • An augmented mirror that you can use to try on clothes in which you can easily change the colour or fit etc.
  • Supporting professional teams during crisis with incredibly relevant and targeted information.
  • Maintenance: the system would recognise the part you are working on and it would recognize the context of what you are trying to do. The system would then be able to overlay extra information on reality, including maintenance history, particular advice or the gesture that you need to do.

My personal open questions after the session

  • All of the solutions assume that you are connected to the net for them to work. Can we afford to make this assumption or should we still explore ways of having the data that augments locally? Might there be other models? Mesh networked? Where the device would get the data from the environment on demand?
  • Imagine a future in which everything you do is recorded in many dimensions (solving the problem of needing to capture your learned lessons). Would this help you in not making the same mistake twice? What kind of interfaces and experiences would be necessary to not only learn from your own mistakes, but learn from other people’s mistakes? How would you now a “lesson from a mistake” would exist? Would it need to be pushed to you?
  • For current mobile performance support technology we usually think about location, direction, and maybe some RFID technology as “cues” to match the virtual content to reality. What other cues can be used sensibly? Light? Sound? Temperature?
  • A recurring question for me in the last couple of years is whether we start lusting for a non-technology mediated experience of reality. Will we put a premium on experiencing something for “real”? Can you see a future where you have “Augmented Reality Retreat Zones”?