Today was the second day of the 2012 PICNIC festival in Amsterdam. My notes about the first day are available here. Below my notes and thoughts on day 2: Doc Searls - How the Old Bottom is the New Top Searls spoke at at SxSW earlier this year. I caught him there already and made … Continue reading PICNIC Festival 2012 Day Two
Tag: marketing
Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product Part 2
The 2008 Online Educa in Berlin was the first time I saw Fronter's appropriation of the term "open source" for their own marketing gain (they are not the only company looking for some open source street cred). At that time I wrote an irate blog post that got a bit of attention, but never a … Continue reading Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product Part 2
Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product
Warning, this is a bit of a rant... I hate false advertising. That is why I was delighted to read that Apple had to pull an iPhone ad recently (see: What the banned iPhone ad should really look like). I am currently at the Online Educa in Berlin where Fronter is the Platinum sponsor. I … Continue reading Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product
The day that marketeers rule the world
Robijn is Dutch fabric softener brand owned by Unilever. I recently bought a bottle of their new "Robijn Crème" concentrated fabric softener. When I read the back of the bottle I could see that their marketing department had gotten free reign: Verwen je zintuigen & kleding met Amandelolie. Robijn Crème is pure verwennerij voor jezelf … Continue reading The day that marketeers rule the world