TruBaltics, An Unconference on Recruitment

#TruBaltics

#TruBaltics

Today I attended #TruBaltics one of the Tru Conferences on recruitment.

The Recruiting Unconferences are a series of pure unconferences organised worldwide, where the emphasis is on conversation, communication and the free exchange of ideas and experiences, (dis)organized by Bill Boorman.

These unconferences have four simple rules:

  1. No Presentations
  2. No PowerPoint
  3. No Name Badges
  4. No Pitching

The driving forces behind this edition of Tru seemed to be Aki Kakko and Ruta Klyvyte.

The topic of recruitment is very new to me, so this was a quick way for me to get an overview of the topics that people are worrying about and be more at the edge than if I’d gone to an event organized by Bersin for example. I attended a set of tracks and kept some notes:

Job board versus social

Mike Sandiford explained how in the UK people are declaring the job board dead. He is not sure he agrees: People go to job boards because they are looking for jobs. That is not necessarily the case for social. The most important thing is to find out where your target audience is spending time online. What is best really depends on what you are looking for and on the market. Whether you use job boards or more social tools like Facebook, Twitter, LinkedIn or Google+, you will always find that brand is of course an important part of your presence on job boards and in social media.

One participant in the track argued strongly against using job boards at all. You don’t get much for what you pay for and you actually cast the net way too wide and then lose a lot of time in the screening process. According him the war for talent isn’t because there is scarcity of talent, but because there is too much talent and you have to spend time selecting the right person.

There is company that has created a lot of training materials on how you use social tools in recruitment: Social Talent. There seems to be a permanent race to use the latest social tool. People discussed using things like Foursquare, Pinterest and even Spotify (if you are the Hard Rock cafe you could create a playlist and hire the people that like your playlist…, yes yes).

Value-based interviewing (as opposed to skill-based)

Liena Ivanova and Darja Milova led this track which tried to answer whether companies should, can and will assess a candidate’s values during the interview process.

We first discussed whether companies can have values (or whether only people can have values). We quickly talked about Edgar’s Schein‘s three levels of organizational culture: artifacts, values and assumptions.

Some people in the track really preferred to look at somebody’s skills rather than at their values. Other people were very interested in how you would assess people’s values in the first place (there didn’t seem to be any answers for this in the room). Heineken has a funny ad that shows how you can go beyond the traditional way when assessing candidate:

One thing you can do is create a video as an artifact of a company’s culture which can then attract the right candidates. Facebook has an example of this:

My employer has done something similar:

Of course we also discussed Zappos who seem to have managed to make their values part of their brand proposition (but are now themselves part of Amazon which seem to be pushing work practices in a terrible way).

This stimulating track left me with two questions/thoughts:

  • Don’t companies just get the candidates that they deserve? Or put another way: isn’t there a natural matc between the company’s values and those of the candidate? Isn’t the easiest intervention you can do when you want to have different candidates to change your company?
  • How does diversity fit into this picture? Diversity is part of many company’s value statements, but we don’t seem to have an appetite for hiring people who hav different values than ours.

The death of social recruitment. What’s the next big thing?

Rihard Brigis wanted to discuss what new technology is coming up that actually works. We touched on things like workforce marketing, social referrals, cloud recruiting and the increase in the use of analytics. The latter can help you find people on the basis of what they do rather than on the basis of what they say. Tools like Knack It serve a similar purpose.

There are few companies that claim to have interesting technology that helps the recruitment and that might be worth checking out. I will look into Jobscience, Bullhorn and Joberate. Joberate is developing a product that sounds very interesting. It is called “signal” and tries to find candidates that seem to be ready to change jobs and are thus ripe for the picking. This has obvious external applications, but could even be useful internally: who doesn’t want to know when is on the cusp of leaving? Read more about signal here.

Another things that is happening more often is that companies organize events that manage to attract who don’t work for the company (think of a hackaton) and then let current employees decide who they like to hire from those events. It boils down to organizing things that expose people to you. I think that this is what the larger MOOC providers like Coursera will ultimately do. As a company don’t you want to know who are the top performers in certain courses?

I actually think there must be a market for what I’ll name slow recruitment (or slow recruiting for SEO purposes): not using the latest online technology to continuously accelerate the sourcing and selection process, but take your time instead because you know that is just better. When I mentioned this in the track no eyes lit up (yet).

“Marrying” the candidate – pro and cons (building a close relationship or not)

Inna Ferdman and Irina Točko discussed an important recruitment topic: how “intimate” can you afford to be with your candidates. There is a trend in recruitment to build longer term relationships with candidates maybe even before they are ready to move. They used the metaphor of marriage to explore the topic.

For me this topic is very much about what I’ll term the directionality of the hiring relationship. If I am a recruiter for a company that can find many people for a particular job, then I can afford not to have a relationship with the candidate. If a candidate’s skills are so rare that he can pick different employer (flipping the hiring process so to say), then it pays of to invest in a candidate. (A sidenote: I am toying with the idea of doing an RFI/RFP process for my own employment where I would put down my requirements and then let employers bid against each other, could be interesting).

I don’t know this profession at all, so maybe somebody else can tell me whether the following is a feasible business model for a recruiter. Could you build very solid relationships with a group of very talented people that you then each place once every four years or so? How many people would need to be in your talent pool? Would it be less than Dunbar’s number? I guess that would depend on the field and how high the commissions are.

Employer branding 2.0

This track was led by Jacco Valkenburg from Recruit2 who is a LinkedIn recruitment guru.

According to Jacco we’ve been building recruitment sites for the past 10 -15 years. He now believes that these websites are at the end of their product lifecycle. Mainly because the web is disappearing: people are checking Facebook in the morning, rather than visiting a website. He adviced everybody to move their whole recruitment site into Facebook. Facebook’s interactivity make it a great place to show what an interesting place to work you are.

He showed how a company like Q-Park has created a Facebook page for recruiting. They follow their employees and then share what they share (if it is interesting) on their company page.

Anybody who has read this blog before knows that I have some longstanding issues with Facebook. As a company I wouldn’t put all my eggs in the so-called free basket of a company that is notorious for changing their policies and their functionality at their whim. I also don’t find it decent to make your prospective employees (or even customers) pay with their data for the data and functionality that you are getting. I tried to argue these points in the session, but they seemed to fall to deaf ears mostly. The “dark side” of social technologies weren’t mentioned in any deep way during the day actually except for one fleeting reference to LinkedIn’s scary practices.

About this type of unconference format

Sitting in a circle without slides definitely leads to much better conversations. I wish more conferences had much larger parts of them organized in this way. The one things I did notice is that I have a hard time with the fact that it is perfectly normal to switch tracks mid-way. I personally can’t do it (I also finish books I dislike) and was distracted by people leaving mid-sentence. I do understand why allowing this is essential to making the format work. One other thing that was wonderful was how refreshingly non-commercial the whole thing was. You really had to put effort into finding out who worked for what vendor.

Tru actually seems to have turned itself into a very active and connected community with all angles of recruitment covered. I will definitely attend another one.

My open questions

After the full day I was left with a few open questions on the topic of recruitment:

  • Everybody seemed to think that it is necessary to have recruiters (I guess that is what I would think if I was a recruiter myself), but doesn’t the technology disintermediate the recruiter? How is the profession changing in reaction? We didn’t have any solid discussions on this topic.
  • What is a proper typology for recruitment? The directionality was barely ever addressed directly. What types of recruiters exist?
  • There is a lot of talk about “employer brand”, but there was no talk about changing the company to attract different staff. If you want better people, shouldn’t just be a better place to work? Seems like common sense to me.
  • Are we indeed moving from a discoverability problem to a selection problem?

As always curious to hear your thoughts!

Serendipity 2.0

Arjen Vrielink and I write a monthly series titled: Parallax. We both agree on a title for the post and on some other arbitrary restrictions to induce our creative process. This time we decided to try and find out whether it is possible to engineer serendipity on the web. The post should start with a short (max. 200 words) reflection on what the Internet has meant for serendipity followed by three serendipitous discoveries including a description of how they were discovered. You can read Arjen’s post with the same title here.

There is an ongoing online argument over whether our increasing use of the Internet for information gathering and consumption has decreased our propensity for having serendipitous discoveries (see for example here, here or here). I have worried about this myself: my news consumption has become very focused on (educational) technology and has therefore become very silo-ed. No magazine has this level of specificity, so when I read a magazine I read more things I wasn’t really looking for than when I read my RSS feeds in Google Reader. This is a bit of red herring. Yes, the web creates incredibly focused channels and if all you are interested in is the history of the second world war, then you can make sure you only encounter information about that war; but at the same time the hyperlinked nature of the web as a network actually turns it into a serendipity machine. Who hasn’t stumbled upon wonderful new concepts, knowledge communities or silly memes while just surfing around? In the end it probably is just a matter of personal attitude: an open mind. In that spirit I would like to try and engineer serendipity (without addressing the obvious paradoxical nature of doing that).

Serendipity algorithm 1: Wikipedia
One way of finding serendipity in the Wikipedia is by looking at the categories of a particular article. Because of the many to many relationship between categories and articles these can often be very surprising (try it!). I have decided to take advantage of the many hyperlinks in Wikipedia and do the following:

  • Start with the “Educational Technology” article
  • Click on the first two links to other articles
  • In these articles find two links that look interesting and promising to you
  • In each of these four articles pick a link to a concept that you haven’t heard about yet or don’t understand very well
  • Read these links and see what you learn

Instructional theory was the first link. From there I went to Bloom’s Taxonomy and to Paulo Freire. Bloom’s Taxonomy took me to DIKW, a great article on the “Knowledge Pyramid” explaining the data-to-information-to-knowledge-to-wisdom transformation. I loved the following Frank Zappa quote:

Information is not knowledge,
Knowledge is not wisdom,
Wisdom is not truth,
Truth is not beauty,
Beauty is not love,
Love is not music,
and Music is the BEST.

Paulo Freire took me to Liberation theology which is is a movement in Christian theology which interprets the teachings of Jesus Christ in terms of a liberation from unjust economic, political or social conditions. This began as a movement in the Roman Catholic church in Latin America in the 1950s-1960s. The paradigmatic expression of liberation theology came from Gutierrez from his book A Theology of Liberation in his which he coined the phrase “preferential option for the poor” meaning that God is revealed to have a preference for those people who are “insignificant”, “unimportant” and “marginalized”.

The second link was Learning theory (education). That led to Discovery learning and Philosophical anthropology. Discovery learning prompted me to read the The Grauer School. This link didn’t really work out. The Discovery learning article had alluded to the “Learn by Discovery” motto with which the school was founded, but the article about the school has no further information. A dead alley on the serendipity trail! Philosophical anthropology brought me to Hylomorphism which is a concept I hadn’t heard of before (or I had forgotten about: I used to study this stuff). It is a philosophical theory developed by Aristotle analyzing substance into matter and form. “Just as a wax object consists of wax with a certain shape, so a living organism consists of a body with the property of life, which is its soul.”

Conclusion: Wikipedia is excellent for serendipitous discovery.

Serendipity algorithm 2: the Accidental News Explorer (ANE)

The Accidental News Explorer

The Accidental News Explorer

The tagline of this iPhone application is “Look for something, find something else” and its information page has a quote by Lawrence Block: “One aspect of serendipity to bear in mind is that you have to be looking for something in order to find something else.” I have decided to do the following:

  • Search for “Educational Technology”
  • Choose an article that looks interesting
  • Click on the “Related Topics” button
  • Choose the most interesting looking topic
  • Choose an article that looks interesting
  • Click on the “Related Topics” button
  • Choose the most interesting looking topic
  • Read the most appealing article

The article that looked interesting was an article on Kurzweil educational Systems. The only related topic was “Dallas, Texas”. This brought me to an article on Nowitzki from where I chose “Joakim Noah” as a related topic. The most appealing article in that topic was titled: Who’s better: Al Horford or Joakim Noah?

Conclusion: An app like this could work, but it needs to be a little bit better in its algorithms and sources for finding related news. One thing I noticed about this particular news explorer is its complete US focus, you always seem to go to cities and then to sports or politics.

Serendipity algorithm 3: Twitter
Wikipedia allows you to make fortunate content discoveries, Twitter should allow the same but then in a social dimension. Let’s try and use Twitter to find interesting people. I have decided to do the following:

  • Search for a the hashtag “#edtech”
  • Look at the first three people who have used the hashtag and look at their first three @mentions
  • Choose which of the nine people/organizations is the most to follow
  • Follow this person and share/favourite a couple of tweets of this person

So the search brought me to @hakan_sentrk, @ShellTerrell and @briankotts. These three mentioned the following nine Twitter users/organizations:

  1. @mike08, ESP teacher; ICT consultant; e-tutor
  2. @MsBarkerED, Education Major, Michigan State University, Senior, Aspiring Urban Educator, enrolled in the course CEP 416
  3. @jdthomas7, educational tech/math coach, former math, computer teacher. former director of technology at a local private school. specializing in tech/ed integration
  4. @ozge, Teacher/trainer, preschool team leader, coordinator of an EFL DVD project, e-moderator, content & educational coordinator of Minigon reader series, edtech addict!
  5. @ktenkely, Mac Evangelist, Apple Fanatic, Technology Teacher, classroom tech integration specialist, Den Star, instructional coach
  6. @Parentella, Ever ask your child: What happened at school today? If so, join us.
  7. @Chronicle, The leading news source for higher education.
  8. @BusinessInsider, Business news and analysis in real time.
  9. @techcrunch, Breaking Technology News And Opinions From TechCrunch

I decided to follow @ozge who seems to be a very active Twitter user posting mostly links that are relevant to education.

Conclusion: the way I set up this algorithm did not help in getting outside of my standard community of people. I was already following @ShellTerrell for example. I probably should have designed a slightly different experiment, maybe involving lists in some way (and choosing an a-typical list somebody is on). That might have allowed me to really jump communities, which I didn’t do in this case.

There are many other web services that could be used in a similar fashion as the above  for serendipitous discovery. Why don’t you try doing it with Delicious, with Facebook, with LinkedIn or with YouTube?

My Top 10 Tools for Learning 2010

CC-licensed photo by Flickr user yoppy

CC-licensed photo by Flickr user yoppy

For this year’s edition of the Top 100 Tools for Learning (a continuing series started, hosted and curated by JaneDuracell BunnyHart of the Internet Time Alliance) I decided to really reflect on my own Learning Process. I am a knowledge worker and need to learn every single day to be effective in my job. I have agreed with my manager to only do very company-specific formal training. Things like our Leadership development programs or the courses around our project delivery framework are so deeply embedded in our company’s discourse that you miss out if you don’t allow yourself to learn the same vocabulary. All other organised training is unnecessary: I can manage myself and that is the only way in which I can make sure that what I learn is actually relevant for my job.

So what tools do I use to learn?

1. Goodreads in combination with Book Depository
The number one way for me personally to learn is by reading a book. When I started as an Innovation Manager in January I wanted to learn more about innovation as a topic and how you could manage an innovation funnel. I embarked on a mission to find relevant books. Nowadays I usually start at Goodreads, a social network for readers. I like the reviews there more than the ones on Amazon and I love the fact that I can get real recommendations from my friends. Goodreads has an excellent iPhone app making it very easy to keep a tab on your reading habits. I found a bunch of excellent books on innovation (they will get a separate post in a couple of weeks).
My favourite book store to buy these books is Book Depository (please note that this is an affiliate link). They have worldwide free shipping, are about half the price of the book stores in the Netherlands and ship out single books very rapidly.

2. Twitter and its “local” version Yammer
Ever since I got an iPhone I have been a much keener Twitter user (see here and guess when I got the iPhone). I have come to realise that it is a great knowledge management tool. In recent months I have used it to ask direct questions to my followers, I have used it to follow live news events as they unfold, I have searched to get an idea of the Zeitgeist, I have used it to have a dialogue around a book, and I have used it as a note taking tool (e.g. see my notes on the Business-IT fusion book, still available thanks to Twapperkeeper).
Yammer is an enterprise version of Twitter that is slowly taking off in my company. The most compelling thing about it is how it cuts across all organizational boundaries and connects people that can help each other.

3. Google
Google does not need any introduction. It is still my favourite search tool and still many searches start at Google. I have to admit that those searches are often very general (i.e. focused on buying something or on finding a review or a location). If I need structured information I usually default to Wikipedia or Youtube.

4. Google Reader
I have about 300 feeds in Google Reader of which about 50 are in my “first read” category, meaning I follow them religiously. This is the way I keep up with (educational) technology news. What I love about Google Reader is how Google has made a very mature API available allowing people to write their own front-end for it. This means I can access my feeds from a native iPhone app or from the web or from my desktop while keeping the read counts synchronised. Another wonderful thing is that Google indexes and keeps all the feed items once you have added the feeds. This means that you can use it to archive all the tweets with a particular hash tag (Twitter only finds hash tags from the last two weeks or so when you use their search engine). Finally, I have also used Google Reader as a feed aggregator. This Feedburner feed, for example, was created by putting three different feeds in a single Google Reader folder (more about how to do that in a later post).

5. Wikipedia (and Mediawiki)
The scale of Wikipedia is stupefying and the project still does not seem to run out of steam. The Wikimedia organization has just rolled out some enhancements to their Mediawiki software allowing for easier editing. The openness of the project allows for people to build interesting services on top of the project. I love Wikipanion on my iPhone and I have enthusiastically used Pediapress a couple of times to create books from Wikipedia articles. I find Wikipedia very often (not always!) offers a very solid first introduction to a topic and usually has good links to the original articles or official websites.

6. Firefox
Even though I have written earlier that I was a Google Chrome user, I have now switched back and let Mozilla’s Firefox be the “window” through which I access the web. This is mainly due to two reasons. The first being that I am incredibly impressed with the ambitions of Mozilla as an organization. Their strategy for making the web a better place really resonates with me. The other reason is Firefox Sync, allowing me to use my aliased bookmarks and my passwords on multiple computers. I love Sync for its functionality but also for its philosophy: you can also run your own Sync server and do not need to use Mozilla’s and all the sync data is encrypted on the server side, needing a passphrase on the client to get to it.

7. LinkedIn
It took a while before I started to see the true benefits of LinkedIn. A couple of weeks ago I had a couple of questions to ask to people who have experience with implementing SAP Enterprise Learning in large organizations. LinkedIn allowed me to search for and then contact people who have SAP Enterprise Learning in their profile in some way. The very first person that I contacted forwarded me on to a SAP Enterprise Learning discussion group on LinkedIn. I asked a few questions in that forum and had some very good public and private answers to those questions within days. In the past I would only have access to that kind of market information if SAP would have been the broker of this dialogue or if I would buy from analysts like Bersin. LinkedIn creates a lot of transparency in the market place and transparency is a good thing (especially for customers).

8. WordPress (including the WordPress.com network) and FocusWriter
Writing is probably one of the best learning processes out there and writing for other people is even better. WordPress is used to publish this post, while I use a simple cross-platform tool called FocusWriter to give me a completely uncluttered screen with just the words (no menus, window edges or status bars!). WordPress is completely free to use. You can either opt for a free (as in beer) hosted version that you can set up within seconds on http://www.wordpress.com or you can go the free (as in speech) version where you download the application, modify it to your needs and host it where you want. If I was still a teacher now, this would be the one tool that I would let all of my students use as much as possible.

9. Youtube
The quantity of videos posted on Youtube is not comprehensible. It was Rob Hubbard who first showed me how you could use the large amount of great tutorials to great effect. He rightfully thought: Why would I put a lot of effort into developing a course on how to shoot a great video if I can just link to a couple of excellent, well produced, short, free videos that explain all the most important concepts? The most obvious topics to learn about are music (listening to music and learning how to play music) and games (walkthroughs and cheat codes) , but there are already lots of great videos on other topics too.

10. Moodle and the community on Moodle.org
Moodle is slowly slipping to the bottom of my list. In the last few years a lot of my professional development was centred around Moodle and I still owe many of the things I know about educational technology, open source and programming/systems administration to my interactions in the forums at Moodle.org. Two things are the cause for Moodle being less important to my own learning:
1. I now have a job in which I am tasked to try and look ahead and see what is coming in the world of enterprise learning technology. That is a broad field to survey and I have been forced to generalise my knowledge on the topic.
2. I have become increasingly frustrated with the teacher led pedagogical model that all Virtual Learning Environments use. I do believe that VLEs “are dead”: they don’t fully leverage the potential of the net as a connection machine, instead they are usually silos that see themselves as the centre of the learning technology experience and lack capabilities to support a more distributed experience.

Previous versions of my Top 10 list can be found here for 2008 and here for 2009. A big thank you again to Jane for aggregating and freely sharing this hugely valuable resource!

Looking Back at Learning Technologies 2010

Learning Technologies

Learning Technologies

A couple of weeks ago I had the pleasure of attending the 2010 Learning Technologies Exhibition in London. In many ways this event is very similar to the Online Educa in Berlin (e.g. most Berlin exhibitors were in London too and the conferences shared a keynote speaker). There are two main differences: Learning Technologies seems to draw a slightly less international crowd and it focuses more on the world of corporate learning. In this post I want to capture the people I met and the technologies that I looked at. What caught my eye?

Mobile Learning, Social Media and Serious Gaming
Those were the three buzz words that most exhibitors thought would sell their services best. I made it a point to enquire with any exhibitor who used any of these terms in their marketing and found out that most of these claims were very hollow. For example, I talked to a developer of mobile applications who told me they would gladly convert all my existing e-learning content into a mobile format (why would I want to take something that does not take advantage of its medium and move it over to a medium where it fits even less well?). Another one on the ridiculous side of the effectiveness scale was the vendor that showed me a screenshot of an internal social networking site where people could do a daily crossword. Honestly? Where is the first vendor that can show me a scalable mobile learning event/application that can only work because it is delivered through a mobile Internet enabled, location aware phone with a camera? The medium is the message right?

Technology Companies versus Content Development Companies
Luckily there were some exceptions to the rule. I thoroughly enjoyed talking to the knowledgable people of Caspian Learning. They have developed a serious gaming platform (Thinking Worlds) which utilises Adobe Shockwave to deliver single user 3D virtual worlds in the web browser of the participant. I have been a participant in an excellent course that used their technology and was very curious to see what the authoring environment would look like. After a solid demo I came away very impressed. The way that scenarios can be created and managed looks wonderful. I believe it is fair to say that Caspian’s technology is good enough to enable a new way of designing learning events. The ball is now in the court of learning designers (I like that better than “content developers”), they have to explore this new technology and have to learn a whole new set of skills. Authoring is easy, but how do you design effective scenarios? The field is very immature in this respect. Here is a demonstration video of a game made with their engine:

Caspian’s business model is interesting too. They consider themselves a technology company foremost, and not a content development company. Their business development efforts are spent on finding content partners. They already have a deal in place with IBM and I wouldn’t be surprised if companies like Accenture, Tata and NIIT will follow soon. This is the perfect way to make your business scale and it will allow you to focus on developing your technology (managing technical people like programmers is fundamentally different from managing learning consultants).

In my quick chat with Gavin Cooney from Learnosity I advised him to pursue a similar strategy: the core competences of his company are their technical skills (I call them “Asterisk plumbers”) and their ability to find strategic partnerships (not that he needs any advice, I am sure his business development skills far outshine mine!).

Some companies seem to sit on the fence when it comes to being a technology or a content development company. LearningGuide Solutions has an Electronic Performance Support System (EPSS) and develops content for it. I believe that EPSSs could be a very efficient way of getting people up to the task with a piece of software. The demo of their product left me underwhelmed.  They have been on the market for quite a while now, but their LearningGuide does not seem to have evolved past a an improved version of an online help system. The granularity of the context sensitivity was disappointing, the authoring has no version control and there are no social features. Wouldn’t it be great if people could write their own tips with the guides? How come LearningGuide has not kept up and emulated some of the functionality that platforms like Get Satisfaction have?

Learning as a Managed Service
I was interested to know whether any vendors would be able to deliver a large part of the learning function (at least the technology and support for the technology) as a managed service. I talked to two vendors:

I asked the people from Learn.com why they keep winning the reader’s choice for “Best Enterprise Learning Management System” category of Elearning! magazine (“Is it because all your customers get a free subscription to the mag?” wasn’t really appreciated). The first answer came from the sales guy: “Because we guarantee Return On Investment”. I don’t even know what that is supposed to mean, but they seem to think it is relevant (check out the relentless Flash-based ROI counter on their site). Luckily the next guy had a more sensible answer: Learn.com has all of their customers on the same code base and has a rapid development process for this code. This means they are able to deliver new functionality and fixes faster than corporations would be able to do for themselves. According to them they have the authentication problem solved and are able to integrate with HR systems like SAP through a mature web-services based architecture. They also had really smart answers to my questions about reporting. One thing I appreciated was their support for all web browsers: it is not often that somebody can promise me support for IE, Opera, Firefox and Safari without blinking. I always take that as a sign that technicians might be in charge instead of marketeers.

Another company that I checked out was the Edvantage group. This UK based business has signed a couple of large contracts recently. They deliver a completely integrated content development and delivery street through a Software as a Service solution. In that sense they are similar to Learn.com.

I would be interested to hear from anybody who has some real world experience with either of these companies.

Moodle Everywhere?
Moodle has become ubiquitous. It seemed that about one in four stands at the exhibition had something to say about Moodle. You can see that this is very market driven (open source finally has become cool), as a lot of the exhibitors had no idea what they were talking about.

My personal favourite was somebody from Saffron Interactive whom I asked about their social networking offerings. Their whole stand was adorned with logos from Facebook, LinkedIn and Twitter. I was wondering if they maybe had thought of a smart way to integrate these services into learning offerings. She showed me a couple of screenshots of something that looked a bit like Ning and told me they created social communities for their clients. She then proceeded to tell me that the platform they used for this was Moodle and that an implementation of Moodle in general only takes three(!) days. I love Moodle, but I would never use it to create a social community and to make Moodle look like her screenshots takes a lot more than three days. I had to move on after that.

A very impressive Moodle offering came from aardpress. They have invested a lot of their programming talent (months and months of work) into creating Moomis, a set of tools that fills some of Moodle’s gaps for the corporate learning world. Unlike the corporate Moodle solutions that I have seen so far (e.g. ELIS), Moomis is not a set of successful open source projects that are integrated into Moodle. Instead, all functionality is created inside Moodle itself, using Moodle’s libraries and its add-on architecture. This had advantages on the usability side, but could have disadvantages on the side of functionality (i.e. it is hard to write a very rich tool from scratch). aardpress (they don’t seem to want to capitalise their name) is hard at work getting Moomis ready for Moodle 2.0. I hope they are successful in turning this into a sustainable project and maybe even collaborate a bit more with Moodle HQ in developing this type of functionality.

In the conference part of Learning Technologies there was a small meeting of corporate Moodle users that I crashed into in its last 15 minutes. I am glad I did, because I met Mark Berthelemy there, who I had only seen on Moodle.org before.

Monkeys with typewriters

Monkeys with typewriters

Wisdom Architects
Another meeting I thoroughly enjoyed was my talk with Lawrence O’Connor from Wisdom Architects. We chatted about implementing learning technology in very large organisations, discussed theories of memory and the Mind Palace 3D iPhone app he is developing. This app will help people memorise better using the time-tested technique of building a memory palace. I find it fascinating how we are both using technology to outsource our memory (my phone keeps all my to-do tasks, phone numbers, etc.) and to help us get a better memory. I am wondering whether we will see more study tools like this app and like eFaqt in the near future.

Lawrence very kindly gave me a copy of Jemima GibbonsMonkeys with typewriters. This book about social media at work is published by Triarchy Press which has a lot of other interesting titles. I really liked Gibbons’ unconventional approach: she went out and interviewed about fifty people that have either changed the face of social media or have run succesful social media projects in companies. The book is divided into six chapters titled: Co-creation, Passion, Learning, Openness, Listening and Generosity. Each chapter starts with a myth and a reality (e.g. Myth: Social networking is a time waster, Reality: Building connections is vital to business). My copy is now full of dog-ears. A couple of the concepts/ideas that I want to explore further:

Here is an O’Reilly quote:

You design applications that get better the more people use them, then the applications that work get the most user data. The winners are those that harvest collective intelligence: Amazon, Google… Google is actually harvesting the intelligence of all users. […]
One of the things that I suggest to any company is what data assets do you own and how can you build new fresh data services against that data? I think a lot of traditional businesses have enormous data assets, they just need a slightly different mindset.

Then there is IBM’s idea of reverse mentoring programmes, where younger employees teach the older staff about social technologies. And a great quote from Clay Shirky:

All businesses are media businesses, because whatever else they do, they rely on the managing of information.

Gibbons formulates an argument that I use often when I try to get people to be more transparent about what they are doing:

Today’s smart businesses are not so much about creating an owning knowledge as about applying and learning from it. If [a company’s] blog posts and research papers are freely available, to be used , re-mixed, mashed up and built upon, that’s fine: the core competence of [the company] lies in the minds and knowhow of its consultants.

The book ends with “30 ways to get social”: great practical advice.

Other Meetups
Learning Technologies really does seem to be the place where all the British e-Learning people come together. It was chance for me to meet a lot of people that I had only met virtually before. I had a good chat with David Wilson from Elearnity, talking about innovation processes and about his research network. I met some of the people from Brand Learning and The Chartered Institute of Marketing with whom I have been working in the last couple of months on a marketing curriculum. I got to shake Rob Hubbard‘s hand and talk to him about his excellent Rapid eLearning Development Course. The only appointment I missed was the one with Jane Hart, maybe next time!

Bersin Executive Roundtable
The day after the event I joined Josh Bersin, Allan Keetch, Donald H. Taylor, Barry Davis, Ghassan Mirdad and Christina Tsirimokou for a corporate roundtable organised by Bersin & Associates. This was a diverse group of people with very different problems, so occasionally it was hard to find some common ground.

We did manage to have a good discussion about integrating talent management and learning. Doing this from a system’s perspective seems to be the holy grail for many organisations. Bersin thought the overlap between these two things is not as profound as most people think it might be. There really isn’t that much integration to do. On the other hand he has seen many organisations crumble under the weight of their completely systemised and integrated competence management systems.

Allan Keetch noted how good talent management systems are important and useful when an organisation is restructuring. I agreed partially with him. We all know that nowadays it is not only what you know, but also who you know that is important. There are barely any talent management systems that take this into account. My employer just went through a restructuring exercise and I am quite sure that my hiring manager had a good overview of my formalised competencies (and those of my competitors for the job), but had no insight into the network that I would bring into the job. As organisational network analysis (ONA) will mature I imagine we will see more and more tools that creates these social graphs automatically based on existing communication and collaboration patterns. (Remember O’Reilly’s quote, earlier in this post?).

Josh Bersin had keynoted on informal learning and it was therefore fitting to have Barry Davis at the table. He works for Creganna Tactx Medical and he believes that learning is working (or is it the other way around?) and that everybody in his company should be a trainer. His organisation is just the right size for his ideas to have a lot of impact. For example, he has managed to “formalise” (“organise” or “facilitate” would probably be better here) the 70-20-10 rule of Charles Jennings.

Finally
I am not the only who has written about Learning Technologies. Jane Hart had some good comments (with a post by Jay Cross in her wake) and Mark Berthemely wrote an extensive post which is very worthwhile to read.

http://www.youtube.com/watch?v=JJh464LEDac