Online Educa Berlin 2008: Language

Jay Cross
Jay Cross

Language is still our prime tool for learning. I find language a fascinating subject and noticed a couple of things about language during the Online Educa.

First, Jay Cross. He was a panelist during the Battle of the Bloggers session. One topic they discussed was the financial crisis and how it could affect our profession. Jay said that if you are currently a Director of Training it would probably be smart to change your job title to something like Director of Sales Readiness (“we can’t let the director of sales readiness go…”). I think he is right. Language changes perception and a change in how you call something can significantly alter people’s behaviour. This is also the reason why I don’t like to use the Dutch word “allochtoon“: I think it has an unnecessary connotation of exclusiveness and us versus them.

Jay was very insightful about the other topics too, so I decided to go to the front desk an buy his book Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance. I like how he consciously has put “performance” in the title of his book. That way he instantly disarms any suggestion that informal learning is just a pet topic for educational scientists. Instead, it directly addresses the issue that is central in the corporate world: “executives don’t want learning; they want execution. They want the job done. They want performance.”

The ability to adapt your language to the language of the client is one of the skills that any good consultant should have. Ton Zijlstra had an interesting take on this. We met at an Edublog dinner and one of the things we talked about was how he uses del.icio.us to find people who bookmark the same sites as he does, but who do this using different tags. If they use different tags for the same concepts it means they are in a different community or network. That is interesting, because they could be starting point for a whole set of new connections.

The Reichstag Dome: Norman Foster is a Genius

Reichstag, Berlin, photo by chris-dcx cc by-nc-nd
Reichstag, Berlin, photo by chris-dcx cc by-nc-nd

This evening I had the chance to go to the Reichstag in Berlin. This incredible building currently houses the German parliament (the Bundestag).

Admission to the magnificent dome is free. The last people are allowed in at 22:00 and are then allowed to stay till midnight. I hope our Dutch public institutions will take the Reichstag as an example.

The view of Berlin at night was impressive. Walking up the spiral (which is separate from the downward one) make you see the full panorama about three times.

The dome was designed by Norman Foster and built to symbolise the reunification of Germany. When you look down towards the inside you can see the seats of the parliament which get direct sunlight reflected through the mirrored cone in the centre of the dome.

Looking at that mirrored cone I suddenly realised Foster’s brilliance: the cone not only allows sunlight in, it also must allow the people sitting in the parliament seats to oversee all of Berlin when they look up. To me this makes the dome a wonderful physical realisation of a metaphor for not performing omphaloskepsis, but instead looking outward to the world at large.

A great city, Berlin.

Online Educa Berlin 2008: Day 1

Norbert Bolz
Norbert Bolz

I am the Online Educa with Stoas for a commercial purpose: we have a stand with four European Moodle partners and are trying to talk to as many people as possible about Moodle

This means that I have not had the opportunity to really go to any of the sessions. I did manage to go to the keynotes of the first day though, so I would like to write down some of the things that I have noticed there.

Just like Wilfred Rubens I had really looked forward to hear Michael Wesch speak. I should have known that I would have been disappointed. This had nothing to do with Wesch, who is an insightful and entertaining speaker, but with the fact that I already know what he does. He focused on the lowest common denominator in the audience and that wasn’t me.

I guess you could say that he suffered from the exact problem that he is trying to solve in his educational practice: how do you stay significant when you stand in front of an audience in a design built for non-participation. The title of his talk “The Crisis of Significance and the Future of Education” is highly relevant. I thought it was unfortunate that he only focused on the first part of his title and did not talk about recent educational projects like his World Simulation Project.

One slight disappointment was followed by a very pleasant surprise. The Berlin based media scholar Norbert Bolz gave a slide-less talk titled “From Knowledge Management to Identity Management”. This talk was highly conceptual and sociological (if not philosophical).

He talked about five Internet related phenomena and what kind of effects these are having on society:

  • Serious play or the “paradise of work”. Bolz thinks there will be less of a difference between work and private time. Successful people will be absorbed in their work. The software tools that we buy are also toys. We should learn how to play with these tools (just like with toys) to use them effectively. Younger people are naturally the avant garde of this development.
  • Self design, also known as branding yourself. Personal brands are humans who have learned how to catch people’s attention. He described a progression from broadcasting to narrowcasting to echocasting and considers Youtube to be a prime example.
  • Identity management has to do with social wealth. He thinks we are living in the age of reputation and recommendation.
  • Attention management is about the interrelation between ignorance and trust. To know more is to also know less. All our options are disproportionate to our available time resources. Attention should be considered a naturally scarce resource. There is huge battle for this resource in trying to grab our attention.
  • Linking value is the most surplus value add in this century. This is because of the logic of networks. Bolz referred to Granovetter’s “ground breaking essay” The Strength of Weak Ties. Old social networks have strong ties, whereas the current social network have weak ties (e.g. a Facebook users with 2600 “friends”) . Networks with weak ties are more information rich while the information flow between strong ties is very small (he gave the example of how lover’s communicate).

All of these are topics which invite more exploration. I am looking forward to doing that over the next couple of weeks and will start with Granovetter’s essay.

Tomorrow is another day. I am hoping to see another keynote session and go to the Battle of the Bloggers (with Jay Cross, Wilfred Rubens and Stephen Warburton; looking forward to the strong language!).

Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product

The most Deceptive Sign in LA
The most Deceptive Sign in LA

Warning, this is a bit of a rant…

I hate false advertising. That is why I was delighted to read that Apple had to pull an iPhone ad recently (see: What the banned iPhone ad should really look like).

I am currently at the Online Educa in Berlin where Fronter is the Platinum sponsor. I found their brochure in the conference bag and was appalled by what I read.

Fronter has decided to adopt the discourse of open source software without actually delivering an open source product. Recently, this has been a strategy for many companies who produce proprietary software and are losing market share to open source products. This is the first time that I have seen it done in such a blatant way though.

Some quotes from their brochure:

The essence of Fronter’s Open Philosophy is to give learning institutions the benefit of an open source and open standard learning platform – while at the same time issuing guarantees for security, reliability and scalability, all included in a predictable fixed cost of ownership package.

And:

Fronter’s Open Platform philosophy combines the best of two worlds; innovation based on open source, with guarantees and fixed cost of ownership issued by a corporation.

Finally:

Open source: The Fronter source code is available to all licensed customers.
Open guarantee: In contrast to traditional open source products, Fronter offers tight service level agreements, quality control and a zero-bug regime.

I am sure the Advertising Standards Authority (ASA) would not appreciate these untruths. So let us do some debunking.

The term open source actually has a definition. The Open Source Definition starts with the following statement: “Open source doesn’t just mean access to the source code.” It then continues by listing the ten conditions that need to be met before a software license can call itself open source. Many of these conditions are not met by Fronter (e.g. free distribution, allowing distribution of the source code or allowing derived works).

These conditions exist for a reason. Together they facilitate the community based software development model which has proven itself to be so effective (read: The Cathedral and the Bazaar if you want to know more). Just giving your licensees access to the source code, does not leverage this “many eyeballs” potential.

I really dislike how they pretend that open source products cannot have proper service level agreements or quality control.SLA’s and QA is exactly what European Moodle partners like eLeDia, CV&A Consulting, MediaTouch 2000 srl and my employer Stoas (all present at this Educa) have been delivering in the last couple of years.

What is a “zero-bug regime” anyway? Does it mean that your customers cannot know any of the bugs in your software? Or is Fronter the only commercially available software product in the world that has no bugs? I much prefer the completely transparent way of dealing with bugs that Moodle has.

Fronter people, please come and meet me at the Moodle Solutions stand (E147 and E148). I would love to hear you tell me how wrong I am.

Nintendo and Why User Training is Dead

Properly designed software shouldn’t need any instructions let alone require a training on how to use it. Designing software properly is actually a hard problem. We are getting better at it slowly.

Nintendo is the leader of the pack when it comes to designing software in such a way that it needs no instructions. I have had a Nintendo DS for a couple of months and am amazed at how excellent some of the Nintendo titles are. I consider a game like WarioWare: Touched! to be a work of art. The amount of creativity and wackiness that is encompassed in these mini games in unrivalled.

On the Wii I have been playing the best game of my life (my gaming history started with Sopwith and Frogger): Super Mario Galaxy. Please watch the trailer of this game:

[youtube=http://www.youtube.com/watch?v=qA0vLrwuQHE]

Watching the video you will have noticed the complex manoeuvres that Mario does. He swims (on a turtle-jet of course), he walks on a ball, jumps of walls, rides a stingray, makes back flips, does double jumps, flies like a bee, etc. As a user you do all these moves with nothing more than the joystick and a single button. You don’t have to read a manual to start playing.

What design principles make this possible? In Mario Galaxy I noticed the following five:

  • Progressive revelation. The game starts simple. All the levels only require a very basic mastery of the controls. As the game progresses you will need to learn more and more controls.
  • Just in time delivery of an explanation. The game doesn’t teach you all the moves in one go (through some sort of tutorial). Instead it will have a pleasant little creature who will be there to explain a skill right when you need it. These creatures are very unobtrusive (unlike Clippy) and are only there when you need them.
  • A safe environment to practise. The first time you need to learn the new skill you will be in an environment without any adversaries and without any time pressure. This way you can focus on what you need to learn.
  • An obstacle. You will only be able to finish the level if you learn the new skills. This way the game ensures you will be able to progress later on and will not get frustrated.
  • Repetition with variety (sometimes getting gradually harder). Doing a particular jump once could have been an accident. The levels are designed in such a way that you will need to show your mastery of the skill multiple times.

It will not be easy to design all software according to these principles. A program like AutoCAD doesn’t have a quest or levels and is arguably much more complex than a Mario game. Even though it is hard, it is possible to radically change the interface of these programs and enable people to be productive without much training on how to use the program. Instead you could spend more time focusing on how to be creative with the software. Take a look at Google SketchUp as an example:

[youtube=http://www.youtube.com/watch?v=xqcL-xPC-Ys#t=1m44s]

For learning events it is much easier to take these principles into account in your design. We are currently probably pretty good at progressive revelation, at repetition and maybe at building in obstacles. We do not focus enough on delivering just in time and on providing a safe environment for our learners.

Please be inspired by Nintendo!