The Height of a Payment as an Indicator of the Value of the Service

A former colleague of mine recently read a Dutch article about Martijn Aslander and the new economy. Whenever Aslander does a presentation or talk, he lets the members of the audience decide what the value of the talk was and pay him accordingly. My ex-colleague was fascinated with the concept and is now wondering whether he should do something similar. He especially likes the idea of having a more direct way of getting feedback about what he does. He has asked me what I think of it as a business model. I will try and outline my thoughts in this post.

Aslander is inspired by Radiohead’s In Rainbows album and probably by authors like Cory Doctorow who gives away electronic versions of his book under a Creative Commons license. The reason why this can work as a business model for music and literature is twofold:

The costs for the production and delivery of digital goods is so marginal that it can be considered as being zero. Once the CD is finished there are no real costs to Radiohead for delivering an extra copy to someone.
The problem of content creators is not that everybody pirates their content, it is that nobody knows about their content. Giving away your content can help build an audience, who then might be willing to pay for others things that you do or have (e.g. go to your speech or concert). Currently this is an usual model, which by itself also generates interest (this is why it can work for Aslander). Usually the money isn’t made with the content that is given away on a voluntary donation basis, it is made with the other opportunities that become available when you have a larger audience.

I personally have reached a stage where I expect digital information to be free. If there is no marginal costs to something, then I don’t really see why I would have to pay for it. This is why I like free software so much: it enables me to use software freely and legally. It is my belief that this is the future of music too, as more and more people find it absurd to pay about a dollar for something that costs absolutely nothing to deliver.

This begs the question of how content creators can make a living for themselves. Kevin Kelly (who has been thinking about the new economy for over a decade now) has written an fascinating manifesto about the things that people will always be willing to pay for, even in a digital economy with abundant and free copies: Better Than Free. One of those things is embodiment. People will pay to see you in person.

Back to my former colleague. Should he try a business model in which he asks the participants of a workshop to pay him what they think it was worth? I don’t think he should, unless he wants to use it as a marketing gimmick. What he does has a very real value. When he does a workshop he needs to be physically present to make it a success. His time is worth something. Also, there is an optimum amount of participants for a workshop. If you get any more participants, you negatively impact the quality of the workshop: an extra space has a real and tangible cost. You cannot say the same for a song download…

This leaves open the question about how to get more direct feedback. I will have to address that in another post.

Beautiful Functional Design: The Strida Folding Bike

As regular readers of this blog might have noticed: I love great technology. When I talk about technology, I push the concept slightly further than most web aficionados might do. It is not just gadgets that I like, but any well designed tool that can make my life easier is much appreciated. A great blog to see examples of what I am talking about is Kevin Kelly’s Cool Tools blog.

I have a many pieces of technology that I really like and use often. Some examples: a Leatherman Juice Cs4 multitool, a Brabantia bin ,a Samsung NC-10 netbook running Ubuntu, a Solis Citrus Press, a Victorinox Trevi 17 briefcase or a Microplane Grater). All of these products have one thing in common: they have been extremely carefully designed for the task at hand. Every element has been consciously put in place and considered. This is refreshing in a world of more and more crap. One of my favourite books on the topic of design is Donald Norman’s classic The Design of Everyday Things. He outlines some design principles that many products violate which consequently makes them hard to use. What he does not address is the creative inspiration that is needed for truly great products.

My latest technology acquisition does have this creative inspiration. It is a Strida folding bike. This brilliant piece of engineering will help me get to and from the train station every day. The Strida was featured on Cool tools a little while ago and I completely agree with everything the reviewer writes there.

The bike is very low maintenance. It uses a Kevlar belt instead of a chain, so no grease to get on your clothes. It rides a bit like a sports car drives: the handling is very direct. You sit up straight while riding the bike, giving you a good overview of traffic. As you can see on the Youtube video below, the (un)folding process is incredibly fast:

[youtube=http://www.youtube.com/v/fRmfMszDbWo]

The joy is in the details: little loops allow you to lock the brakes, so that the bike can’t roll away when standing up and the carrier on the back doubles as a stand when lying down. Even the marketing people did a good job (in general I am not fond of marketeers). They know that people will ask you about the bike in wonderment, so they have provided a case of Strida business cards underneath the saddle that you can hand out.

A Personal Transfer: From Stoas Learning to Shell International

Ever since February 2007 I have been working as an e-Learning consultant and Moodle evangelist for Stoas Learning, the Dutch Moodle partner. From May 1st, I will start in a new role at a different company. I will become a Blended Learning Adviser at Shell International.

Stoas has been a a wonderful employer for me. They have given me a lot of opportunities and trust, enabling me to learn a lot and pursue the things that I find interesting. I have had the chance to do exciting projects for interesting clients (e.g. the Council of Europe, the EO, ABN Amro and Shell), work with some great colleagues and connect with the larger Moodle community. It wasn’t an easy choice to leave…

However, I am excited at the opportunities that I will have at a large multinational like Shell. In this role I will be doing a couple of things:

Build the capacity for blended learning in the Group
Be the guardian for Shell’s global Moodle implementation
Design exciting learning events that impact the business
Facilitate and moderate Shell’s global community of learning professionals

It is my ambition to stay engaged with the Moodle and edublogger communities through writing this blog: I realise that the only way for me to maximise my potential in this new job is to share as much as I can of what I do and be in many external dialogues. Please tell me when you feel I am straying too far from that goal.

The Reichstag Dome: Norman Foster is a Genius

Reichstag, Berlin, photo by chris-dcx cc by-nc-nd

This evening I had the chance to go to the Reichstag in Berlin. This incredible building currently houses the German parliament (the Bundestag).

Admission to the magnificent dome is free. The last people are allowed in at 22:00 and are then allowed to stay till midnight. I hope our Dutch public institutions will take the Reichstag as an example.

The view of Berlin at night was impressive. Walking up the spiral (which is separate from the downward one) make you see the full panorama about three times.

The dome was designed by Norman Foster and built to symbolise the reunification of Germany. When you look down towards the inside you can see the seats of the parliament which get direct sunlight reflected through the mirrored cone in the centre of the dome.

Looking at that mirrored cone I suddenly realised Foster’s brilliance: the cone not only allows sunlight in, it also must allow the people sitting in the parliament seats to oversee all of Berlin when they look up. To me this makes the dome a wonderful physical realisation of a metaphor for not performing omphaloskepsis, but instead looking outward to the world at large.

A great city, Berlin.

21st International Documentary Film Festival Amsterdam (IDFA)

There are many reasons why I love living in Amsterdam. The International Documentary Film Festival (IDFA) is one of them. On Monday the 24th 2008 I went to see two documentaries at the festival.

The first movie I saw was Jos de Putter‘s Beyond the Game. This “western in cyberspace” follows the two top players in Warcraft III: Grubby and Sky. Warcraft is the “thinker’s game” at the yearly World Cyber Games. The documentary did not explain how one plays Warcraft, instead it explored how heroes are created. There were two things that I really got out of it:

At some point in the movie Grubby describes Sky as being the epitome of “Mindless practise”. Sky practises 12 hours a day, whereas Grubby can be competitive with way less hours of work and relies on his creativity as a player. Personally, I could see an analogy with the current global situation where the “west” is banking on out-innovating the “east” where they just work harder.
In the movie Grubby moves to China because he has a ping of 300ms when he plays Warcraft from the Netherlands. This is enough time to make playing useless. We tend to forget that distances stay real in this global economy: You can travel thousands of miles because saving 300ms is important to you. Or in my job: You can have all the video conferencing tools in the world, but you cannot easily overcome time differences.

IDFA usually has the directors of the documentaries present at the screenings. It was very interesting to hear Jos de Putter talk about cutting some scenes because he considered it to be “too TV”.

This is not the first great video game documentary that I have seen this year. I really enjoyed The King of Kong: A Fistful of Quarters. A completely different documentary, but a definite must see (even if you don’t enjoy videogames):

[youtube=http://www.youtube.com/watch?v=0y8u2S9yy8w]

The second movie that I went to see was Leg Before Wicket by Shashi Buluswar (watch the trailer). I have had a weakness for cricket for years now and am always interested in anything cricket related. To me cricket is also about heroes. No other game has such a thin line between being a failure (out for duck) and being a hero (making those much needed runs in the last over, after a 50 run partnership).

Leg Before Wicket uses the LBW concept of cricket (with the often disagreeing viewpoints of the fielding and the batting team) as a metaphor for how both India and Pakistan take a different viewpoint on the partition of 1947. Indians and Pakistanis have a great distrust of each other and a lot of families have painful memories of what happened in 1947.

The movie shows two separate reconciliations: on a macro level the Chicago Giants consists of both Indians (of which the director of the movie was the first one in the team) and Pakistanis struggling together to make the playoffs; and on a macro level where the Indian and Pakistani governments have organised a bi-directional cricket tour, handing out visas to the spectators and building mutual understanding: “cricket diplomacy”. This juxtaposition of different worlds worked very well.

All the proceeds of Leg Before Wicket will go a to a good cause, so please buy the DVD if you are interested.