Application Training: Please No!

Corporate application training by Flickr user DiscoverDuPage, CC licensed
Corporate application training by Flickr user DiscoverDuPage, CC licensed

Last Tuesday I attended a lunch session at Bright Alley (an e-learning vendor in the Netherlands). The topic was application training and people from organisations like the Dutch police, Thieme Meulenhoff, ING and Getronics were attending.

I have a gripe with application training and have recently explored thoughts around three questions:

  1. How come we find it acceptable that software requires any training at all? If software was properly designed, then in most cases it shouldn’t require a separate manual, let alone a separate piece of training. If software would be more forgiving of people making mistakes (e.g. unlimited undo) and if it would be more aware of what people were trying to do, then the software could help the user accomplish her tasks. Well designed software can make a big difference (also see my earlier post about how Nintendo does this in the Mario franchise).
  2. Can’t we assume some basic computer literacy from our workers by now? A lot of software is best learnt by just trying it out. Learning by doing (and thus occasionally failing) will have a much longer lasting learning effect, than any other way. When somebody comes to work for a company you expect them to be able to do things like read a document and flush the toilet. I would have the same expectations from my employees when it comes to using a computer and, more importantly, how to learn to use new applications: they should already know how to do that.
  3. What feasible alternatives to application training exist? When a new piece of software is implemented we automatically assume that this will require some formal training intervention (usually part of the change management process). This intervention used to be face to face training and is now moving towards a solution that is less time and place dependent: often e-learning. I barely see people explore other ways. Can’t we just experiment with creating great support websites, an infrastructure of superusers who are available on instant messenger or a set of downloadable PDF files with simple instructions integrated into the software application right where we need them?

I don’t mean to be naive and I do realise that sometimes application training can be the only or the right solution. If for example standardisation is extremely important to you, than e-learning can be a good solution: the delivery is the same for everybody and you can have well designed and validated assessments. What I want to bring across, is the fact that we currently have too much of a knee-jerk reaction creating formal training without looking at the problem of people using new software from a slightly more strategic level.

Anyway back to the session. I was there to see what other people’s thoughts were around these issues. The session started by explaining what project teams around the implementation of a new piece of software or functionality are looking for when it comes to training. Most of them are moving away from face-to-face training or one-to-one training at the workplace towards e-learning. This is mainly due to cost reasons (more so than for reasons of quality!), especially when audiences are very large. They also want to formalise and standardise the training process and need the training to be available as soon as the software/functionality goes live.

Bright Alley showed some examples of e-learning modules that they have created for customers like the Rabobank, KPMG, the national railways and ING. I had hoped that Bright Alley would have some well worn rapid development methodology for doing application training. But no. If they have one, they decided not to show it, focusing instead on the custom work they had done for their clients. Basically inventing the wheel again and again with an up to date set of tools. Some of their modules were quite creative, but I am sure that theirs isn’t the most cost efficient solution available.

The discussion after the demonstrations was fruitful. A couple of things were interesting to me:

More and more software/application/machine customers expect the vendor to deliver the training materials and take this into account when choosing a vendor. Especially when it comes to machines that require certification to be allowed to handle them. Vendors have to deliver the training and often also have to keep track of who has a license to operate. It makes sense to also look at available training materials when choosing a piece of software, but I do think that each company should keep their own responsibility when it comes to knowing who is certified and who isn’t.

The move from face to face towards e-learning and/or online facilitation does not always receive complete buy-in from the facilitators of the face to face sessions. Their argument is that you lose some of the social interactions that make face to face training work well. Is there a way to incorporate this social aspect into e-learning? Nobody seemed to have a very good answer to this. How do you create systems where people can encounter each other(‘s work) without losing the main advantage of e-learning: independence of time. It would be great to start experimenting with e-learning modules where participants leave virtual tracks which other participants then encounter and have to interact with. This will be a technological challenge: the whole SCORM object model does not fit the bill here and suddenly an extra server component is necessary. This will mainly be a challenge for instructional design though: how do you make these things work? A virtual learning environment like Moodle would be able to serve as a hub for this kind of activity and it should be possible to create a good design which also works without any facilitation.

We talked about software that will allow you to clone an application (like Certivator). This could be an alternative for keeping up and maintaining a practise or sandbox server as it can deliver a real experience for the learner in a fake environment.

Finally a topic that is very dear to my heart: the maintainability of e-learning and the way that updates to the e-learning modules are organised. This was a problem for all attendees. The software changes faster than the training department or the e-learning vendor can produce the e-learning modules (another reason to try and do something else than training). How do you combat this? Bright Alley has a maintenance contract in the form of a “strippenkaart” which will allow them to update the materials without having to go through the whole contracting and procurement process again. But not every client is willing to buy one of these “strippenkaarten”.

When buying application training (or any other form of e-learning), I think it is important to always do a couple of things to make maintenance easier:

  • Look at the total life cycle of the training module and include regular (once every 3-6 months?) updates in your budget for the course.
  • Design the module with maintenance in mind. Make sure that everything is modular, so that it is relatively easy to swap out a piece that has become irrelevant and include that new update to the software instead.
  • Ask the vendor to only use industry-standard technology to create the module and don’t allow them to use a homegrown authoring environment.
  • Make sure you don’t only own the published module, but also the source files and a style guide. This make it easier to create new materials using the same styles or to adapt old materials.

What are your thoughts? Is application training a necessary evil, or can we come up with an interesting and scalable alternative?

The Height of a Payment as an Indicator of the Value of the Service

Please choose what this post is worth to you and donate! ;-)
Please choose what this post is worth to you and donate! 😉

A former colleague of mine recently read a Dutch article about Martijn Aslander and the new economy. Whenever Aslander does a presentation or talk, he lets the members of the audience decide what the value of the talk was and pay him accordingly. My ex-colleague was fascinated with the concept and is now wondering whether he should do something similar. He especially likes the idea of having a more direct way of getting feedback about what he does. He has asked me what I think of it as a business model. I will try and outline my thoughts in this post.

Aslander is inspired by Radiohead’s In Rainbows album and probably by authors like Cory Doctorow who gives away electronic versions of his book under a Creative Commons license. The reason why this can work as a business model for music and literature is twofold:

  1. The costs for the production and delivery of digital goods is so marginal that it can be considered as being zero. Once the CD is finished there are no real costs to Radiohead for delivering an extra copy to someone.
  2. The problem of content creators is not that everybody pirates their content, it is that nobody knows about their content. Giving away your content can help build an audience, who then might be willing to pay for others things that you do or have (e.g. go to your speech or concert). Currently this is an usual model, which by itself also generates interest (this is why it can work for Aslander). Usually the money isn’t made with the content that is given away on a voluntary donation basis, it is made with the other opportunities that become available when you have a larger audience.

I personally have reached a stage where I expect digital information to be free. If there is no marginal costs to something, then I don’t really see why I would have to pay for it. This is why I like free software so much: it enables me to use software freely and legally. It is my belief that this is the future of music too, as more and more people find it absurd to pay about a dollar for something that costs absolutely nothing to deliver.

This begs the question of how content creators can make a living for themselves. Kevin Kelly (who has been thinking about the new economy for over a decade now) has written an fascinating manifesto about the things that people will always be willing to pay for, even in a digital economy with abundant and free copies: Better Than Free. One of those things is embodiment. People will pay to see you in person.

Back to my former colleague. Should he try a business model in which he asks the participants of a workshop to pay him what they think it was worth? I don’t think he should, unless he wants to use it as a marketing gimmick. What he does has a very real value. When he does a workshop he needs to be physically present to make it a success. His time is worth something. Also, there is an optimum amount of participants for a workshop. If you get any more participants, you negatively impact the quality of the workshop: an extra space has a real and tangible cost. You cannot say the same for a song download…

This leaves open the question about how to get more direct feedback. I will have to address that in another post.

Beautiful Functional Design: The Strida Folding Bike

The Strida unfolded
The Strida unfolded

As regular readers of this blog might have noticed: I love great technology. When I talk about technology, I push the concept slightly further than most web aficionados might do. It is not just gadgets that I like, but any well designed tool that can make my life easier is much appreciated. A great blog to see examples of what I am talking about is Kevin Kelly’s Cool Tools blog.

I have a many pieces of technology that I really like and use often. Some examples: a Leatherman Juice Cs4 multitool, a Brabantia bin ,a Samsung NC-10 netbook running Ubuntu, a Solis Citrus Press, a Victorinox Trevi 17 briefcase or a Microplane Grater). All of these products have one thing in common: they have been extremely carefully designed for the task at hand. Every element has been consciously put in place and considered. This is refreshing in a world of more and more crap. One of my favourite books on the topic of design is Donald Norman’s classic The Design of Everyday Things. He outlines some design principles that many products violate which consequently makes them hard to use. What he does not address is the creative inspiration that is needed for truly great products.

The Strida folded
The Strida folded

My latest technology acquisition does have this creative inspiration. It is a Strida folding bike. This brilliant piece of engineering will help me get to and from the train station every day. The Strida was featured on Cool tools a little while ago and I completely agree with everything the reviewer writes there.

The bike is very low maintenance. It uses a Kevlar belt instead of a chain, so no grease to get on your clothes. It rides a bit like a sports car drives: the handling is very direct. You sit up straight while riding the bike, giving you a good overview of traffic. As you can see on the Youtube video below, the (un)folding process is incredibly fast:

[youtube=http://www.youtube.com/v/fRmfMszDbWo]

The joy is in the details: little loops allow you to lock the brakes, so that the bike can’t roll away when standing up and the carrier on the back doubles as a stand when lying down. Even the marketing people did a good job (in general I am not fond of marketeers). They know that people will ask you about the bike in wonderment, so they have provided a case of Strida business cards underneath the saddle that you can hand out.

A Personal Transfer: From Stoas Learning to Shell International

I am moving from Stoas to Shell
I am moving from Stoas to Shell

Ever since February 2007 I have been working as an e-Learning consultant and Moodle evangelist for Stoas Learning, the Dutch Moodle partner. From May 1st, I will start in a new role at a different company. I will become a Blended Learning Adviser at Shell International.

Stoas has been a a wonderful employer for me. They have given me a lot of opportunities and trust, enabling me to learn a lot and pursue the things that I find interesting. I have had the chance to do exciting projects for interesting clients (e.g. the Council of Europe, the EO, ABN Amro and Shell), work with some great colleagues and connect with the larger Moodle community. It wasn’t an easy choice to leave…

However, I am excited at the opportunities that I will have at a large multinational like Shell. In this role I will be doing a couple of things:

  • Build the capacity for blended learning in the Group
  • Be the guardian for Shell’s global Moodle implementation
  • Design exciting learning events that impact the business
  • Facilitate and moderate Shell’s global community of learning professionals

It is my ambition to stay engaged with the Moodle and edublogger communities through writing this blog: I realise that the only way for me to maximise my potential in this new job is to share as much as I can of what I do and be in many external dialogues. Please tell me when you feel I am straying too far from that goal.

Learning Design and Development: Doing a Better Job AND Cut Costs

Paradigm Shift by Flickr User askang, CC licensed
Paradigm Shift by Flickr User askang, CC licensed

In the current economic climate many learning designers and developers have been or will be asked to cut costs. At the same time, they will not want to deliver less learning or less quality of learning. How is this possible? Only by changing the paradigm.

A little while ago I had a small involvement in a project of the Dutch Judicial Institutions Service (Dienst Justitiële Inrichtingen). They had gotten the challenge to build a prison which would cut the costs of running it on a day to day basis by 30% without losing quality of life for prisoners/staff,  care and security.
The project group managed this successfully (actually increasing quality of life) by doing three things:

  1. Make very effective use of brand new technology (a lot of RFID and GPS based technologies were used).
  2. Make intelligent use of group dynamics by putting six people in one cell (standard in the Netherland is one person in a cell) and actually use this to increase the independence and self-reliance of the prisoners.
  3. An internal “economy” (based on reward points) that stimulates correct behaviour.

Basically they broke down existing prison paradigms and reconceptualised the way a prison should work.

Back to learning design and development: To me it is clear that you cannot cut costs and at the same time continue your learning design and development in the same way as you’ll always done. This would always lead to either less development or to downgrading the quality of the development.

Instead you will have to reconceptualise what it is that you are doing. However unlikely this might sound in the current climate, right now is actually the time to try and maximise the use of new technology and to be extremely smart in your design: this is the moment where you really need to apply your brain.

So here is the challenge to all of you: What will you do radically differently now that you will have to do a better job with less means? I hope to post some of my ideas in the near future.